Owl Spoon Water Kefir

About the offering

Owl Spoon Water Kefir Co is a craft-fermented beverage company based in Richmond, Virginia, founded in 2019 by Jay McGee. Jay originally began making water kefir for family and friends, and the overwhelming demand led him to establish the business formally. He left a 10-year career in real estate to pursue Owl Spoon full-time, focusing on recipe development, quality control, and brand expansion. Co-owner Kellie Hughes Jordan joined and has been instrumental in shaping the company's voice and messaging, leveraging her background in fermentation (since 2006) and her established presence in the Richmond food and wellness community. Over the past four years, Kellie has helped more than triple the company's sales by streamlining production processes and serving as an educator and advocate for gut health. The company reports over $200,000 in revenue in the current year. Owl Spoon began by selling at local farmers' markets and has since grown significantly. The business is family-owned, green/eco-friendly, and focused on health and wellness. This is their third campaign on Honeycomb (designated '#3'), and they are raising between $40,000 and $124,000 in debt-based securities at a 10% interest rate over a 60-month loan term under Regulation CF.

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