NOSH Simple

About the offering

Nosh Franchise (operating as NOSH Simple) is an early-stage biotechnology/food-tech company headquartered at 20 E. Greenway Plaza, Houston, TX 77046, raising capital via Regulation Crowdfunding on StartEngine. The company has been operating for approximately three years in the Houston, Texas metropolitan area and describes itself as a fully integrated meal supply chain business — combining a central kitchen, proprietary logistics software, and a 24/7 unattended smart kiosk retail network into one system it calls 'The Everywhere Restaurant.' Core Business Model: NOSH Simple operates two integrated revenue channels: (1) a direct meal delivery service offering a rotating weekly menu of 180+ dishes across 20+ cuisines (Asian, Italian, Cajun, Mexican, Indian, Mediterranean, and more), all scratch-made fresh daily in a central kitchen, with free delivery and no subscription required, priced at approximately $5.95 per meal; and (2) a Nosh Kiosk network of 24/7 unattended smart food kiosks placed in office buildings, warehouse breakrooms, campuses, hotels, car dealerships, apartment complexes, gyms, and recreational facilities. Kiosks are stocked multiple times per week from the central kitchen and include built-in microwave capability for heat-and-eat convenience. The company owns its entire supply chain from production to last-mile delivery/kiosk retail, which it argues eliminates the three largest cost drivers in food service simultaneously: real estate, in-store labor, and third-party delivery fees. Traction: The Nosh Kiosk network grew from zero to 30 active locations within 8 months of launch in the Houston pilot market, achieving a 4.9/5.0 Google rating across locations. The company reports an 82% Promoter Rate, with a majority of delivery customers returning for repeat orders. The most engaged repeat customers average approximately 7 meals per week. Customer growth has been largely organic with limited paid kiosk advertising spend. The company currently serves customers across four Texas cities and surrounding suburban communities and recently relocated to a larger 'Nosh Kitchen' that doubles as both a retail location and central kitchen. Use of Proceeds: The raise is intended to fund expansion of the Houston model across four Texas cities — Dallas, Austin, San Antonio, and Houston — through 120 planned exclusive franchise territories, each potentially covering approximately 3,000 potential host businesses. Capital is earmarked for franchise infrastructure, kiosk network expansion, and operational buildout. Team: Founder and CEO Aaron (Yinan) Du is a US Navy veteran with degrees from MIT (CS), Cambridge (Economics), and Harvard (MBA), with prior experience at KKR and J.P. Morgan and a background scaling a fintech to 30,000+ customers. Head of Kitchen Martin Tistoj brings 21 years of culinary expertise across fine dining and fast-casual, overseeing a 16-person production team. Head of Engineering Zhicong Yang has approximately 10 years of full-stack experience (NodeJS, React, PostgreSQL) and built the company's website, kiosk software, mobile app, and proprietary logistics and driver management system. Offering Terms: The offering is structured as a Simple Agreement for Future Equity (SAFE) with a $16.5M valuation cap, a 20% base discount, a $1,000,000 conversion trigger, a minimum investment of $250, and a deadline of November 4, 2026. Various early-bird and amount-based discount tiers are available, with additional bonuses for StartEngine Venture Club members. Key Risks: The company is early-stage and the franchise system is new and unproven at scale. Projected margin expansion depends on volume growth. The investment is speculative, illiquid, and carries the risk of total loss.

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