Norr Organic

About the offering

REASONS TO INVEST Reasons Icon Growing Brand with Proven Results: Norr Organic has achieved 340% growth in just 24 months post-acquisition, reaching $2.83M in revenue in 2024, and already bringing in $1.050M in revenue in Q1 of 2025. Our yogurt is available nationwide through premium relationships like Sprouts Farmers Market, Whole Foods Market, Erewhon, Eataly, Town & Country, PCC, Misfits Market/Imperfect Foods, The Fresh Market, Blue Bottle Cafes, and other natural food stores, solidifying our position as a leader in the clean-label, Icelandic-style yogurt market. Reasons Icon Operational Excellence and Efficient Unit Economics: By collaborating with trusted local family farms and adopting sustainable practices, we believe we ensure a reliable, high-quality organic milk supply while maintaining cost efficiency. We’ve also strategically optimized operations by refining packaging sizes and streamlining flavor offerings—enhancing margins while continuing to deliver the nutrient-dense, delicious experience our customers love. With a lean team of just five dedicated members, we’ve minimized overhead and redirected resources into enhancing production and growth strategies. Coupled with an efficient supply chain and low fixed costs, our approach delivers high gross margins—rare among the CPG space. This combination of thoughtful resource allocation, sustainable sourcing, and innovative practices designed to enable scalable, growth, aiming to deliver strong value to both investors and customers. Reasons Icon Mission-Driven Innovation with State-of-the-Art Production: Norr Organic combines Icelandic tradition with cutting-edge technology, using a state-of-the-art ultrafiltration system to craft our probiotic-rich, high-protein skyr that is also naturally low in lactose. This allows us to deliver consistent quality while minimizing waste and environmental impact. the pitch Better for You. Better for the Environment. It’s Quite Simple. At Norr Organic, we believe yogurt should be more than just food—it should make a difference. Inspired by the Icelandic tradition of skyr, we craft clean, probiotic-rich yogurt using organic, grass-fed milk sourced from small family farms committed to sustainability and ethical practices. Our products are designed to support immune and gut health while prioritizing the planet, animals, and people. With the yogurt industry experiencing consistent daily demand and rapid shelf turnover, we believe Norr Organic is positioned for significant growth. We’ve achieved 340% growth in just 24 months post-acquisition, reaching $2.83M in revenue in 2024, and already bringing in $1.05M revenue in Q1 of 2025. Our yogurt is available nationwide through premium partners like Sprouts Farmers Market, Whole Foods Market, Erewhon, Eataly, Town & Country, PCC, Misfits Market/Imperfect Foods, The Fresh Market, Blue Bottle Cafes, and other natural food stores. Our probiotic-rich skyr is celebrated for its high-protein content and creamy texture, earning the #1 ranking by Consumer Reports. With a passionate team, optimized supply chain, and state-of-the-art production equipment, we believe we ensure exceptional quality and efficient operations, delivering strong unit economics and scalability. the PROBLEM & OUR SOLUTION The Problem The U.S. Health Crisis: Poor nutrition contributes to heart disease, strokes, and Type 2 diabetes, and up to 30% of cancers. Yet, many available foods are filled with harmful additives, sugars, and artificial ingredients.1 (source)(source) Unmet Consumer Demand: 55% of consumers want nutrient-dense foods, and 66% of U.S. shoppers (80% of young adults) are willing to pay more for sustainable products. However, the market struggles to balance taste, health, and sustainability. 2 The Yogurt Market Gap: Most yogurts contain excessive sugars, preservatives, and artificial flavors, leaving health-conscious consumers without truly clean, delicious options. Our Solution We believe Norr Organic Probiotic Skyr yogurt delivers the perfect balance of health, taste, and sustainability. Unlike competitors, Norr Organic doesn’t compromise between taste and clean ingredients. With its creamy, delicious taste and commitment to sustainability, Norr Organic is the premium choice for health-conscious and environmentally aware consumers. the MARKET & OUR TRACTION The Market The U.S. yogurt market is valued at $8.9 billion and continues to grow at a rate of 4.5% YoY.3 Recent SPINS data shows the skyr category is growing 31% YoY, while products labeled certified organic and grass-fed are growing 6% and 25% YoY, respectively.4 This growth is driven by rising consumer demand for clean, high-protein, probiotic-rich foods that support gut and immune health. With clean-label ingredients, science-backed probiotics, and a strong commitment to sustainability, we believe Norr Organic is well-positioned to capture this expanding market. By offering Icelandic-style skyr made with organic, grass-fed milk, we align with consumer preferences for health-focused, ethically produced dairy products. As awareness of functional foods continues to rise, we believe Norr Organic is poised to lead the next wave of innovation in the yogurt category. The Opportunity: Daily Demand, High Turnover: Yogurt is a staple in many households, consumed daily for its health benefits. Its short shelf life promotes consistent sales, making it a fast-moving product category. Prime Shelf Placement: Breaking into the competitive yogurt aisle is tough, but Norr Organic has secured spots in premium retailers like Sprouts Farmers Market, Whole Foods, Erewhon, Eataly, Misfits Market, and Blue Bottle Coffee, giving us valuable exposure and momentum. Untapped Opportunity in Icelandic Skyr: While Greek yogurt dominated the past decade, the Icelandic skyr market is the next frontier. Industry pioneers like Siggi’s have proven the consumer demand for thick, protein-rich yogurts, leaving room for new brands like Norr Organic to capture market share with organic, clean-label, grass-fed options. Our Traction Norr Organic has continued to grow: WHY INVEST Norr Organic is more than just a yogurt brand—it’s a movement for clean, ethical, and sustainable food. With your investment, we can continue to scale our operations, expand our distribution, enhance our zero-waste production process and introduce new products that inspire wellness and create lasting impact. Join us in building a healthier, more sustainable future—one cup at a time.

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