Noble

About the offering

Noble Mobile is the first mobile carrier that pays you to use your phone less—co-founded by Andrew Yang (former 2020 Presidential candidate, serial entrepreneur) and key members of his campaign team. The company offers one unlimited plan on the T-Mobile 5G network with cash back for data you don't use: members who consume under 20GB/month earn up to $20/month in cash back, which they can withdraw immediately, apply to their next bill, or keep with Noble and earn 5.5% annually. Launched nationwide in September 2025, Noble has raised $10.3M led by Corazon Capital with investments from Scott Galloway (NYU professor, serial entrepreneur), Jim McKelvey (co-founder of Square), David Ko (CEO of Calm), Circle Ventures, Idea Fund Partners, Oversubscribed Ventures, Hustle Fund, Brown Angel Group, and Acquired Wisdom Fund. Advisors include Charlamagne Tha God, Tim Urban (Wait But Why), and Sara & Erin Foster. The company licensed hundreds of millions of dollars of T-Mobile data capacity and has been featured in The New Yorker, TechCrunch, Inc, Pitchfork, NY Post, and USA Today. Brand partnerships include Calm, GetYourGuide, Crunch Fitness, and Back Market. The Wefunder campaign has raised $934,986 toward a $1,175,000 goal from 289 investors with 163 investor reviews and 26 questions asked. The Mint Mobile acquisition by T-Mobile for $1.35B in 2023 (also a T-Mobile MVNO) serves as the cited comparable exit. The Problem Americans spend approximately $300B/year on cellphone services, averaging $83/month ($1,000+/year) per person. The big carriers (Verizon, AT&T) pay $18B+ annually in shareholder dividends and spend billions more on marketing and storefronts—a "data tax" that inflates consumer costs. In other countries, wireless costs are less than half what Americans pay. 90% of Americans use one of the big-3 carriers, paying for all-you-can-eat data buffets even though most people use only ~10GB/month. Budget carriers compete solely on price with hidden fees. There is no values-based wireless carrier in the US market. Meanwhile, 53% of Americans want to cut phone usage (Harmony Healthcare IT), Jonathan Haidt's The Anxious Generation has been a NYT bestseller for 70+ weeks inspiring millions to prioritize less screen time, and the broader cultural movement toward digital wellness and intentional technology use is accelerating. The US MVNO market has only 10% penetration versus 20-40% in Europe, representing a massive untapped opportunity. The Solution Noble Mobile's "No-Bull Plan" offers unlimited talk, text, and 5G data on the T-Mobile network with a unique cash-back mechanism: use under 20GB/month and earn up to $20 in rewards. Cash back can be withdrawn, applied to the next bill, or kept with Noble earning 5.5% annually. If you go over 20GB, no penalty—start earning again next month. Additional features include transparent pricing (no contracts, no hidden fees), a privacy commitment (data never sold), mindful tech tools for monitoring screen time, Noble Global international coverage ($5/day vs. $10+/day for Verizon/AT&T travel passes), and loyalty perks including exclusive discounts to Calm, GetYourGuide, Back Market, and others. The company hosts phone-free "OFFLINE" events attracting thousands across multiple cities, building community around the digital wellness mission. The vision extends beyond wireless into banking, mental health perks, content, and real-life experiences as layered services on top of the carrier relationship. Business Model Revenue comes from monthly wireless subscriptions (positioned in the "massive middle" between $15-40 budget carriers and $80-120 big-3 plans), minus cash-back rewards for low-data users. The model bets that most users won't maximize cash back while still paying less than big-3 carriers—creating a margin opportunity between T-Mobile wholesale data costs and consumer pricing. Future revenue layers include financial services (the cash-back savings account earning 5.5%), brand partnerships and loyalty perks, and potentially premium content and experiences. The T-Mobile relationship provides the network infrastructure at wholesale rates. The Mint Mobile exit ($1.35B acquisition by T-Mobile in 2023) is cited as the comparable pathway—T-Mobile has financial incentives to acquire the subscriber bases of MVNOs they white-label data to. Traction Launched nationwide September 2025. $10.3M raised from institutional and notable angel investors. $934,986 raised on Wefunder from 289 investors (79.6% of $1.175M goal). 163 investor reviews and 26 questions demonstrate extraordinary community engagement. Featured in The New Yorker, TechCrunch, Inc, Pitchfork, NY Post, USA Today. Partnerships with Calm, GetYourGuide, Crunch Fitness, Back Market. Advisory agreements with Charlamagne Tha God, Tim Urban, Sara & Erin Foster. Phone-free OFFLINE events hosted in multiple cities attracting thousands. Licensed hundreds of millions of dollars of T-Mobile data capacity. No specific subscriber count, revenue, churn rate, average cash-back utilization, or financial metrics were disclosed—CPA-reviewed financials are described as being finalized. Investor questions in the discussion section raise substantive concerns about the business model's sustainability (how does paying people to not use your product generate revenue at scale?). Team Co-Founder and CEO Andrew Yang is a serial entrepreneur, author, and former 2020 Presidential candidate. He is the former CEO of Manhattan Prep (sold to Kaplan), founder of Venture for America, and has raised millions to advocate for a more human-centered economy. Co-Founder and President Zach Graumann is an entrepreneur, author, and former campaign manager for Yang's 2020 presidential run. He is co-founder of SuitUp (multi-million dollar social enterprise) and former head of Client Philanthropy Solutions at UBS. Co-Founder and COO Ethan Dunn was Yang's Deputy Campaign Manager and co-founder of Humanity Forward, where he led distribution of $10M in cash relief during COVID. He formerly worked in Strategy at Capital One and is a Duke graduate. The team has recruited talent from Microsoft, WeWork, Capital One, and UBS. Notable investors include Scott Galloway (NYU marketing professor, serial entrepreneur with 9 companies), Jim McKelvey (co-founder of Square), David Ko (CEO of Calm, NYU Board of Trustees), and Corazon Capital.

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