Moxie

About the offering

Moxie for Kids, Inc. is an early-stage company developing a research-informed digital platform designed to help parents and children build emotional regulation, resilience, and social-emotional skills. The platform delivers short-form learning modules, interactive games and activities, daily habit-building tools, and parent-focused reflection experiences, all structured around a 'Learn › Play › Practice › Go Deeper › Reflect' cycle. The company is co-founded by Dr. Stephanie M. Jones, the Gerald S. Lesser Professor at Harvard Graduate School of Education, and the platform is built on over 20 years of her academic research in social-emotional learning (SEL). The company's initial go-to-market strategy centers on school and district partnerships, with pricing of $50–$300 per student annually and district contracts projected at $50K–$250K, funded through existing SEL and wellness budgets. Future expansion channels include healthcare and employer benefits via a per-member-per-month (PMPM) model estimated at $10–$30, as well as a consumer subscription tier at $10–$20/month and curated affiliate and partner revenue. Moxie is currently in the development and validation phase. Pilot programs are planned with The Lang School in New York City and the U.S. Virgin Islands Department of Education. Active institutional conversations are underway with the Alabama State Department of Education, San Diego Unified School District, and the Family Research Youth Services Coalition of Kentucky, among others. The leadership team includes CEO & Co-Founder James Wall, CFO & Co-Founder Vincent Dipas, CMO & Product Lead Cody Cleary, COO Jason Brigham (20+ years in digital strategy), and Dr. Stephanie Jones as Chief Social Science Advisor. The company is raising under Regulation Crowdfunding (Reg-CF) via Simple Agreement for Future Equity (SAFE) instruments at $1.00 per share, with a minimum investment of $500. The minimum raise goal is $600,000, the stretch goal is $1,000,000, and the maximum goal is $1,200,000, at a post-money valuation of $5,000,000. Financials have been reviewed by Elizabeth K. Dunlap, CPA. The raise window runs from July 24, 2026 through July 1, 2027. Proceeds from the minimum raise are earmarked for MVP completion, pilot program launches, and product-market fit validation, providing an estimated 18–22 months of runway. A maximum raise would additionally fund product enhancement, infrastructure for scale, analytics, compliance, and preparation for healthcare and institutional expansion. Potential exit pathways identified by the company include acquisition by digital health, mental health, or edtech companies, or integration into healthcare and benefits ecosystems. The company cites the approximately $9 billion annual U.S. school SEL market and broader youth mental health investment trends as the macro opportunity backdrop.

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