Mother Road Brewing

About the offering

At Mother Road Brewing Company, our purpose is to brew distinguished beers and build community one pint at a time. Author John Steinbeck gave Route 66 the moniker ‘the mother road’ in his classic novel The Grapes of Wrath. Route 66 is a highway steeped in history, culture, and the endless possibilities of the open road. Running through our hometown of Flagstaff, Arizona, Route 66 still holds a powerful place in our culture, and we’ve imbued its adventurousness and innovative spirit into the foundations of everything we build, do, and brew. With $10M in revenue and distribution across three states, Mother Road’s beers have become an Arizona staple, capturing fans from Arizona to New Mexico and Southern Nevada. Positioned in a $28.4B craft beer market, Mother Road Brewing is strategically expanding across its home and regional states with strong distribution partners, covering a population of 11.68M residents and tapping into Arizona's continued growth. Guided by industry veterans and fueled by innovation, we're brewing beer – and community. Not resting on our laurels of brewing Arizona’s No. 1 independent IPA in 2023 (per NielsenIQ), we continue to invest in talented crew and modern equipment while exploring new beverages to meet market expectations. THE PITCH Pouring Up Passion Opening in November 2011, we’ve built our Company through strategic, organic growth – earning each guest and account. Our authentic and welcoming culture resulted in our $10 million revenue (2023) and a deliberate footprint spanning three states. Hospitality is our heart and our tap room is where we perform. Our value of ‘Radical Hospitality’ runs through our crew – whether host, brewer, or CEO. We welcome both our locals and visitors from around the world to connect and share ideas over a pint. Through our curated merchandise selection, guests become our advocates and spread the ‘Mother Road’ word. Tap room operations currently provide 30% of our revenues and consume 20% of the beer brewed at Mother Road. Beyond tap room hospitality, distribution continues to grow volume and revenues. Our partners Hensley Beverage Company, Premiere Distributing, and Nevada Beverage sell approximately 80% of our volume and account for 70% of our revenues. We’ve cultivated diverse accounts with over 5,300 points of distribution; ranging from national mass retailers to independents, restaurants, resorts, stadiums, and bars. THE MARKET & OUR TRACTION From Startup to Standout Craft Beer is a $28.4 billion market nationally1 , and Mother Road Brewing Company is capitalizing on the opportunity, operating in its home state of Arizona, and the new states of New Mexico and Southern Nevada in 2023. This geography covers a population of 11.68 million residents2 with national chain buyers such as Circle K, Walmart, and Kroger utilizing this same strategic sales region; allowing familiarity of our brand with their buyers. We believe our distribution contracts and continued innovation will pave the way for the next phase of our growth. Arizona, the 14th fastest-growing state3, presents the immediate potential, with our current ACV% (all commodity volume) under 70% in Arizona, leaving ample room to build growth on our solid account base. The new states of New Mexico and Southern Nevada allow further reach and long-term opportunities, with ACV% under 5%. As the market shifts, we're not just keeping pace; we're getting ahead of it. With a focus on intelligent growth, brewery modernization, radical hospitality, and focused research and development, we aim to transform from a manufacturing startup to a dynamo in the beverage industry. Led by industry veterans Gordon, Peter, and Dylan, our team is dedicated to driving hospitality and brewing boundaries to secure our position as a leader in the craft beer and beverage markets. In 2023, we introduced the Tower Trio family (building on the success of Tower Station IPA), debuted 19.2-ounce cans, and against convention, implemented table service at the tap room to increase radical hospitality for our guests. Listening to our accounts and guests, we know continued excellence in beer coupled with innovation is the future of brewing. Our research and development program is currently developing a new beer brand, Double 6; both expected to launch in Q3 2024. Other new beverage projects include botanical infused waters, ready to drink beverages (‘RTDs’), and shandies. Each of these R&D beverages may be produced and packed with existing crew and facilities. We continue to transition from a startup mindset to thoughtful long-term planning. This means investing in our future: $1M into our pack hall to reduce beer loss by 13% and reduce labor; installation of a centrifuge to increase finished beer output by 5%; and hiring the seasoned leadership and skilled operations team to guide our intelligent growth the next 5-10 years. *This testimonial may not be representative of the experience of other partners and is not a guarantee of future performance or success. WHY INVEST Raise Your Glass to the Future of Brewing With a forward-looking vision, Mother Road Brewing Company believes it is set to expand its footprint while maintaining its authenticity and dedication to its mission and values. As we venture into our new markets of Nevada and New Mexico, investors will be part of our journey to innovate, and excel, catering to the evolving tastes of both younger and mature consumers. Cheers to growth, community, and the open road with its endless possibilities! Invest in our spirited expansion and new beverages – from our well received existing line-up to our upcoming new N/As, RTDs, and yet discovered beverages. Join Mother Road in our mission to build community, one pint at a time.

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