Magfast

About the offering

MAGFAST LLC is a consumer electronics company developing a premium line of chargers, power banks, and charging cables under the MAGFAST brand. The company is led by founder and CEO Seymour Segnit, an Oxford-trained engineer and marketing veteran with prior experience at Ogilvy & Mather, Saatchi & Saatchi, and thingCHARGER Inc. The company's current product lineup, branded Gen2, includes: (1) Air Pro, a 140W magnetic base station charger with three Qi2 25W wireless ports and a 100W USB-C port, housed in zinc alloy; (2) Passport, a 5,500 mAh snap-on power bank that charges wirelessly in both directions (described as a world first), built with Iontra technology for up to 3x more charge cycles, and finished in aircraft-grade aluminum; (3) Database Pro, a hub device combining power, ethernet, and accessories via magnetic connection; (4) Lux and Lux Pro, premium USB-C charging cables with Teflon cores, certified to 25,000–35,000 bends, and backed by a lifetime warranty. Air Pro, Database Pro, Powerbrick Pro 140, and Lux Pro are currently shipping. MAGFAST positions itself as the only premium charging company pursuing a system strategy — products that work together magnetically and seamlessly as an integrated family, analogous to Lego or Apple's ecosystem. The company holds patents and trademarks licensed exclusively from Mischievous LLC (the managing member), with automatic title transfer in a change-of-control event. The company reports over $25 million in cumulative orders and preorders, driven entirely through direct-to-consumer digital marketing, including long-form online webinars hosted by Segnit with audiences of up to 15,000. MAGFAST also sells via Amazon (currently featuring Lux) and began attending trade shows in 2025, including CES 2025 and 2026. Retail distribution is in planning stages. This is MAGFAST's third Reg CF offering on Netcapital, having sold out two prior rounds. Total raised on Netcapital across all rounds exceeds $10.9 million. The current round has a target minimum of $10,000 and a maximum of $4,500,001, with a per-unit price of $15.77 and a current-round valuation of approximately $43.5 million (post-money implied valuation of ~$48 million at max raise). Proceeds are earmarked for manufacturing/materials/fulfillment (39.5%), marketing (27.8%), SG&A (16.7%), R&D (11.1%), and intermediary fees (4.9%). Investors committing $500 or more receive a limited-edition ceramic-finish version of MAGFAST products in one of six colors (Ceramic White, Piano Black, Juicy Orange, Candy Pink, Seafoam Green, Sunshine Yellow). Higher tiers ($3,000+, $5,000+) offer expanded product kits and invitations to investor dinners in January 2027. The company acknowledges it discontinued all Gen1 charger products and its Heathrow luggage line in 2024, and has suspended the Lux Ultra launch. It has issued credits for unshipped products and characterizes the restructuring as a deliberate strategic refocus. The team includes co-founder Amy Rau Segnit (creative director), Rex Northen (investment strategy, Oxford graduate and former Silicon Valley CEO), and specialists in logistics, IT, customer care, legal, and finance.

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