L2 Records

About the offering

Varner Enterprises Inc. is a development stage holding corporation. As its first asset, the company acquired independent record label L2 Records. L2 is a wholly owned subsidiary that works with artists in the pop, EDM, and hip-hop genres. L2 seeks like-minded and talented artists to develop into stars. We grow assets (our artists), monetize them through multiple channels, and position our assets for buy-outs or joint ventures with major labels. In essence, we follow the tried and true tech model where a small company reaches critical mass and is bought out, yet apply this paradigm to the multi-billion dollar music industry. Problem - There will always be a need for new music. The music industry is dominated by three large players: Warner, Universal, and Sony. These three companies have a veritable army of talent scouts, known in the industry as "A&Rs," to help them discover and sign new talent. But even then, scouts for the major labels cannot be everywhere and discover everyone. Also, because of the risks involved, the aforementioned major record labels typically do not take on undeveloped talent with no fanbase or traction on their own. In the past when there was more competition among major labels, they would sign emerging artists to "development deals" which were in essence mini recording contracts for a one or a few songs before potentially signing that artist for a more robust multi-album deal. These days are no longer, at least at the major label level. Solution Books That's where independent record labels like L2 Records come in. We have our ears closer to the ground to discover talent earlier and develop that talent until they are "ready for the majors." It's like minor versus major league baseball: independent record labels like L2 take on the risk of signing and developing unproven but talented artists to hone their skills and grow their fanbase to the point where they are ready for the "major leagues."

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