Keem Ventures

About the offering

Keem Ventures is raising $280K on Wefunder to acquire Linden Kitchen & Bath—an 80-year-old, third-generation family-owned kitchen and bath remodeling company in Linden, Michigan, serving Mid-Michigan since 1946. The business generated $3.4M in revenue and $475K+ in seller's discretionary earnings (SDE) in 2025, with a 4.5-star Google rating across 92 reviews and 13 Best of Houzz awards (5.0-star rating across 83 Houzz reviews). The acquisition is structured at approximately $1.3M (~2.7x 2025 SDE), financed through 70% seller financing ($910K at 6% interest), $120K operator investment, and the $280K Wefunder raise. The growth thesis centers on adding modern digital marketing to a business where only 2% of leads currently come from marketing (the rest are referrals)—the operator, Gunilla Taylor, previously helped a competing remodeler generate $2M in additional revenue through the same marketing-driven transformation. The investor structure provides preferred returns: Wefunder investors are paid back first before common shareholders receive distributions, then continue receiving 20% of all future distributions including dividends and sale proceeds. The campaign has raised $115,600 from 10 investors and is almost fully funded. The Problem The current owner is approaching retirement and operates the business on less than 10 hours per week. Despite strong fundamentals ($3.4M revenue, $475K+ SDE, loyal customer base, 80-year brand), the business has never implemented modern marketing—only 2% of leads come from digital channels, with the rest driven entirely by referrals and builder relationships. This creates a classic small business succession opportunity: a profitable, established brand with untapped growth potential that needs a full-time operator with modern marketing expertise to unlock the next phase of growth. The remodeling industry relies heavily on local reputation and trust, making established brands like Linden Kitchen & Bath difficult to replicate but easy to grow with proper digital marketing activation. The Solution Keem Ventures acquires the business and executes a growth plan across five levers. Modern marketing activation adds local SEO, Google Ads, review marketing, project content (before/after photos/videos), CRM follow-up, and systematized referral campaigns to a business that has historically relied entirely on organic referrals. Designer expansion hires additional commission-based designers with better tools and sales training. Geographic expansion extends into nearby markets (Flushing, Goodrich, Davison). Deeper builder relationships add formal outreach, account management, and referral systems to existing trade partnerships. Active ownership replaces a 10-hour/week retiring owner with a full-time operator focused on marketing, sales systems, community relationships, and growth. Business Model Linden Kitchen & Bath provides kitchen, bathroom, laundry room, mudroom, and broader home remodeling design services, offering cabinetry, countertops, hardware, appliances, fixtures, and design support through a one-stop-shopping model with a physical showroom. Revenue comes from two channels: builder and trade partnerships (local builders use LKB for design, materials, and showroom support) and direct-to-consumer sales (homeowners seeking renovation projects). The business operates a lean model with commission-based designers, third-party builder network for fulfillment, and minimal crew/warehousing overhead. The $1.3M acquisition at 2.7x SDE with 70% seller financing at 6% creates an attractive capital structure. The investor structure provides preferred equity with priority distributions until investors recoup their investment, then 20% of all ongoing distributions—designed for strong downside protection with upside participation. Traction $3.4M revenue in 2025. $475K+ SDE in 2025. 80 years of continuous operation (since 1946). Third-generation family business. 4.5-star Google rating across 92 reviews. 5.0-star Houzz rating across 83 reviews. 13 Best of Houzz awards. Serves Genesee, Oakland, and Livingston Counties. The Wefunder campaign has raised $115,600 from 10 investors (almost fully funded toward $280K target). 70% seller financing secured at 6% interest. The operator previously doubled revenue at a competing remodeler, generating ~$2M in new sales through modern marketing. The current business derives only 2% of leads from marketing, representing significant untapped growth potential. Team Operator Gunilla Taylor brings 15+ years of marketing experience in the remodeling industry. She previously doubled her employer's revenue, generating nearly $2M in new sales by transitioning from referral-based marketing to a modern, AI-powered direct-to-consumer approach. Her expertise spans SEO, Google Ads, social media, community outreach, website optimization, campaign analysis, and cross-functional collaboration across sales, design, and operations. Strategic Partner Jon Rogers is a Harvard Law graduate with 15+ years of M&A and corporate finance experience structuring dozens of small-cap deals, with a proven track record of scaling small businesses from $250K to $5M in annual sales within three years. CFO Lisa Pinckney is a corporate finance veteran with 15 years across banking, audit, and strategic initiatives, bringing institutional financial rigor to small business growth. Additional team members include Peter Harris (listed in team profiles but no bio provided).

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