JWL Coin

About the offering

The Future of Digital Currency for the Jewelry Industry. Imagine a currency system that allows jewelry merchants from around the world to do business with an international clientele, all without the need for volatile money conversions and costly international wire transfers. It's a system that's... Fraud-free: Without credit cards there's no possibility of credit card fraud. Secure: Trust is promoted between the manufacturer and retailer, and the retailer and its customers. This eliminates the need for (and added cost of) the middleman jewelry distributor. Instantaneous: No more clearing delays at the point of purchase; the seller’s account is credited the minute the transaction is completed. When you're imagining the above, you're imagining JWL. The team behind JWL is comprised of veterans of the jewelry business and the world of e-commerce. We have worked in the jewelry industry for decades and understand that consumers no longer restrict their shopping to their neighborhood jewelry store. Increasingly, consumers are crossing international borders by shopping online and are becoming more and more comfortable with big-ticket purchases of precious metals and jewels over the Internet. We are seeing unprecedented growth in the e-commerce international jewelry trade. It has become clear to us that the old ways of conducting business are too expensive and no longer effective. The jewelry industry needs a financial structure to accommodate and encourage these new customer behaviors. It needs a structure that instills trust in online products and transactions. The jewelry industry needs its own currency – our own cryptocurrency. Introducing JWL, the first digital currency built exclusively for the glamorous world of jewelry.

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