Just Baked

About the offering

Automated Retail Technologies (ART) operates the Just Baked™ robotic kiosk platform—a fully automated, 24/7 food service kiosk that heats and serves branded hot meals in under 2 minutes. The company has deployed 800+ active kiosks (with 8x+ growth since 2022), has 1,400 additional units ready for deployment or in production, and has partnered with all three of the world's largest foodservice providers: Compass Group, Sodexo, and Aramark. Brand partners include White Castle, Nestlé (Toll House Cookies, Hot Pockets), Wow Bao, and UK-based Kepak Foods. The company reports 122% year-over-year revenue growth and has raised $70M+ in capital over 4+ years. The offering is at $1/share with a $1,000 minimum investment via Reg A+ through DealMaker Securities, with the company nominated by Nestlé for the 2026 IFMA Gold & Silver Plate Awards. The Problem Demand for hot meals never stops—overnight hospital nurses, students studying late, travelers with delayed flights—but current options fall short. Food delivery apps like DoorDash double costs and take 30+ minutes, with food arriving cold. Traditional foodservice operations can't economically staff 24/7 shifts in most venues. Vending machines offer only cold snacks, not satisfying hot meals. 94% of consumers say speed is critical in food purchasing decisions. The result is that millions of people in institutional settings (hospitals, universities, airports, corporate campuses, hotels) cannot access hot, branded meals outside standard cafeteria hours. For foodservice operators like Aramark, offering 24/7 hot food previously meant staffing an expensive third shift or settling for unsatisfactory cold vending options. The Solution The Just Baked™ kiosk is a fully automated, robotic food service unit that takes orders, auto-scans inventory, heats items, and handles payments—delivering hot, brand-name meals in under 2 minutes with zero staffing requirements. The system works through a streamlined supply chain: distributor partners (Vistar, Sysco) deliver frozen meals in proprietary packaging, QR-coded trays are loaded into the kiosk in under 5 minutes with no prep required, and the kiosk handles everything from ordering through cooking and payment automatically. Kiosks come in two formats: branded units offering operator-specific menus (such as White Castle-branded kiosks at Boston Logan Airport) and Just Baked™-branded units offering products from multiple brands. The kiosks can be placed in any indoor location—hospitals, universities, airports, corporate campuses, hotels, car dealerships—providing 24/7 hot food service at a fraction of the cost of staffed food operations. For brands like White Castle, the kiosks offer expansion into new markets for approximately 0.001% of a brick-and-mortar restaurant's cost. Business Model ART generates revenue through kiosk deployments with foodservice operators and brand partners. The model is described as "capital efficient, repeatable, and scalable" with recurring revenue from deployed kiosks. The company becomes more deeply embedded with partners as the model scales, improving margins through volume. The business serves two customer types: foodservice operators (Compass, Sodexo, Aramark) who place kiosks in their venues to extend food service hours and reduce staffing costs, and food brands (White Castle, Nestlé) who use branded kiosks to enter new markets and serve customers 24/7 without opening physical restaurants. Distribution partners (Vistar, Sysco) handle the frozen food supply chain. No specific revenue figures, per-kiosk economics, margin structure, or pricing model were disclosed, though the 122% YoY revenue growth indicates commercial acceleration. Traction 800+ active kiosks deployed, representing 8x+ growth since 2022. An additional 400 kiosks have been delivered and are queued for installation. 1,400 total additional units are ready for deployment or in production. 122% year-over-year revenue growth. Partnerships with all three of the world's largest foodservice providers: Compass Group (55,000+ venues), Sodexo (27,000+ venues), and Aramark (90,000+ venues). Brand partnerships with White Castle, Nestlé (Toll House, Hot Pockets), Wow Bao, and Kepak Foods. Distribution partnerships with Vistar and Sysco. Nominated by Nestlé for the 2026 IFMA Gold & Silver Plate Awards. $70M+ in capital raised over 4+ years. Case studies include White Castle-branded kiosks at Boston Logan Airport and Aramark deployments replacing overnight cafeteria shifts. Over 150 new locations are currently in the installation queue. The leadership team includes executives with prior experience at Redbox (the automated DVD kiosk company, a relevant operational precedent). Market Opportunity The global kiosk market is currently worth $29 billion and projected to more than double to $61 billion by 2033. There are 340,000+ potential locations for Just Baked™ kiosks in the US alone, including 172,000+ venues across the three major foodservice partners (Compass, Sodexo, Aramark), 112,000+ hotels and motels, and 58,000 car dealerships. The existing foodservice partner network alone contains 150,000+ US locations. With only 800 kiosks currently active, the company has penetrated less than 0.25% of its identified US opportunity, providing a massive runway for growth within existing partnerships. Team Founder David Chessler leads the company. Executive Chairman Gary Cohen and President Ryan Boland round out the disclosed leadership. The team is described as having "multiple exits, years of kiosk expertise with Redbox"—directly relevant operational experience from the company that pioneered the automated kiosk model for DVD rentals and scaled to tens of thousands of locations nationwide before transitioning to streaming. Specific bios were available but truncated in the materials. The Redbox connection is strategically significant: ART is essentially applying the Redbox deployment playbook (automated kiosks in high-traffic locations with major distribution partners) to hot food service.

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