Jippi

About the offering

Introducing Tribe Clash, the world’s first Pokémon GO-inspired Bitcoin education game. Create or Join a Tribe and battle for dominance over a city with your friends by catching a Bitcoin Beast in each Territory. The winning Tribe wins $30k in Bitcoin. Tribe Clash is the most fun and friendly route into Bitcoin. Our app helps to equip Bitcoin beginners with the knowledge to achieve financial independence through gamified education. WHAT WE'RE SOLVING Learning is boring - 69% of young people find learning boring. (Yale News) Bitcoin education is hard - 98% of novices don't understand basic Bitcoin concepts. (Blockworks) Bitcoin barrier to entry is high - 51% of people say a lack of knowledge is the main barrier to Bitcoin ownership. (Cointelegraph) THE VISION Our vision is for Jippi to become the largest, most popular platform for beginners to gather, educate, and accumulate Bitcoin. We see Jippi as the most accessible on-ramp into the industry, where we can educate a whole new generation of bitcoiners from novices to experts by lowering the barrier to entry. MARKET ANALYSIS TAM (Total Addressable Market): $99.5 billion Overall, 17% of U.S. adults have ever invested in, traded, or used a cryptocurrency. That leaves 83% of U.S. adults — 214.3 million — who are primed to be educated about Bitcoin. According to research by Greyscale, 74% of Bitcoin owners hold 0.01 or less Bitcoin. That comes to $630 per user (as of 2024). We estimate our TAM by taking 70% of 214.3 million (150 million) and multiplying that by $630 which comes to $99.5 billion. SAM (Serviceable Addressable Market): $67.6 billion According to a survey by NerdWallet, 68% of Americans say they don’t understand how Bitcoin works. This defines our SAM, which constitutes people who may need better education and more guidance to invest in Bitcoin. We calculate our SAM by taking 68% of our TAM (68% of $99.5 billion) which comes to $67.6 billion. SOM (Serviceable Obtainable Market): $676 million Our SOM is calculated by taking 1% of the SAM which comes to $676 million. This is an achievable target when considering other on-ramps into Bitcoin and how competitive we can be given our solid offering to users. REVENUE MODEL Jippi will rely on sponsorships as our revenue model with Tribe Clash. We will charge each company $2,000 to sponsor one of the 21 territories in a city each game. We also charge users $40 entry to play. This will bring in $122,000 in revenue per game, with multiple games in multiple cities planned each year.

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