Jasper

About the offering

Jasper is building a modern grief support platform, starting with pet loss as its initial wedge before expanding into the broader $3B+ grief market including bereavement, pregnancy loss, and life transitions. The Problem In the U.S., 13M+ pet losses occur annually, with 50% of pet owners reporting 12+ months of unsupported grief. The $152B pet industry has a critical blindspot—end-of-life and memorial spending is fragmented, transactional, and not focused on ongoing emotional care. Modern grief support doesn't exist: current options are outdated, fragmented, static, generic, dismissive, and disorganized. There is no trusted leader in the space. The founder's personal experience losing her dog Jasper after 15 years, combined with helping a friend navigate suicide loss, confirmed that grief support is profoundly outdated and inaccessible. The Solution Jasper is the first grief platform blending AI, community, and expert care—built to scale trust. Core components include Community (the heart of Jasper), Experts (personalized, human guidance), Content (tools that evolve with grief), and Personalized AI (smart support that adapts to users). The platform ran a full beta over the past year to validate these foundations. Business Model Jasper operates a two-tier revenue strategy. The Premium Tier (launching now) is $50/month offering full community access, groups, experts, and live support for high-intent users, with a goal of 1,000 members. The AI-Supported Tier (future) will be $10/month offering personalized tools and guided pathways for scalable, accessible emotional support, targeting 10,000+ members. Go-to-Market Strategy Direct-to-consumer acquisition includes TikTok and Instagram organic content, pet influencers, PR and storytelling, and community referrals. The company reports 1 in 5 members joins through referral with $0 spent on marketing, indicating built-in virality. B2B2C distribution will embed Jasper into the pet ecosystem through pet insurers, pet food brands, vet networks, shelters and rescues, and euthanasia services—reaching owners at the exact moment support is needed. Strategic Value Proposition for Partners When a pet passes away, owners cancel everything—food subscriptions, supplements, insurance, supplies. This is the single biggest churn moment in the pet-care industry. Jasper positions itself to turn the hardest moment into a powerful loyalty driver for pet care brands. Traction The company has achieved high engagement and organic growth during beta. With $0 marketing spend, 1 in 5 members joins through referral. The first funding goal has been hit. Market Opportunity Pet loss is the wedge; the full grief market is the opportunity. TAM exceeds $3B across pet loss, bereavement, pregnancy loss, and identity/life transitions—a multi-billion dollar market the company describes as "hidden in plain sight" with no modern leader. Team Founder and CEO Britta Mulderrig has 15+ years scaling startups backed by top VCs including Kleiner Perkins, NEA, and Spark Capital. She was early at Uber leading community and growth, and drove brand and partnerships at Google. Chief Veterinary Officer Sarah Hoggan, DVM is a critical care–trained veterinarian specializing in pet loss psychology who guides vet partnerships and leads grief support programs. Chief Care and Innovation Officer Christiana Saia spent over a decade elevating pet loss support, including as a founding member and Lead Grief Coach at Lap of Love. Featured Investors Laura Sabia invested $25,000 as Syndicate Lead, noting she has known Britta for over 20 years including during her time at Uber. Alicia Mills invested $10,000, bringing 15+ years in financial services and personal experience with grief. Current Fundraise Jasper is raising capital on Wefunder, having raised $91,255 from 34 investors with the first goal hit. The minimum investment is $100. The company is based in Delray Beach, FL. Expansion Roadmap The company plans to follow a trust-first wedge strategy that grows into a category-defining emotional wellness platform—similar to how other consumer platforms built trust in one vertical before expanding.

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