About the offering
iotty is a smart home hardware and software company raising funds via Regulation CF equity crowdfunding (share price $1.50, minimum investment $1,000.50 plus a 3.5% processing fee) with a pre-money valuation of $63,572,387. The company designs and sells AI-enabled smart switches and outlets that replace standard wall fixtures without requiring a separate hub. Devices are compatible with Amazon Alexa, Google Home, Apple Siri Shortcuts, and Samsung SmartThings. iotty reports $13M+ in cumulative revenue from 2020–2025, averaging approximately $2.6M per year, with 100,000+ devices installed across residential homes. The company claims unit-level profitability on the first purchase: average order value of $408, 12-month customer lifetime value of $630+, and $70 profit per first order after all costs. It holds a 4.9/5 star rating from over 1,500 customer reviews. The product line features modular, customizable faceplates in glass, ceramic, and wood finishes, touch controls, backlight functionality, and a virtual switch feature — differentiators the company highlights against competitors such as Amazon Basics, Cync by GE, and Caseta by Lutron. iotty holds multiple patents (US, EU, and Italian) covering its modular switch system and design. The roadmap includes a next-generation smart outlet (2026), Bluetooth occupancy sensors targeting both residential and commercial/B2B markets (2027), and expanded premium faceplate materials and colorways (2027). The company projects $10M+ in revenue for 2027. The leadership team includes co-founders Edoardo Cesari (CEO, software/Azure background) and Alberto Bacchin (CTO, PCB and hardware design from Alba Electronics), Bryan Welfel (President/CMO), Peter Welfel (COO), and John Colaneri (Head of Strategic Partnerships, HGTV designer). The offering includes tiered bonus share incentives ranging from 5% (investment of $1,000–$2,499) up to 35% (investment of $100,000+), with product discount codes at higher tiers. The offering is intermediated by DealMaker Securities LLC (FINRA/SIPC member). The company positions itself at the intersection of the smart home market (projected to grow from $162.8B in 2025 to $887.4B by 2033 at a 23.6% CAGR) and AI-driven energy infrastructure demand.
FAQ
How much has Iotty raised?
Iotty has raised $569,450 of a $4.31M goal.
Where is Iotty's campaign live?
The offering is live on Dealmaker, an SEC-registered Reg CF intermediary.
What are the terms of Iotty's raise?
Common Stock, $63.57M cap, $1.50/share.
When does Iotty's offering close?
The stated close date is Apr 15, 2027.