iMovR

About the offering

Provisioning sedentary office workers with standing desks and other active workstations is paramount to battling runaway healthcare costs in modern society. iMovR not only makes the broadest array of active workstations in the market, next we're connecting them to the cloud, to sync with popular wearable devices and corporate wellness platforms. 85% of the American work force are sedentary at their jobs, spending an average of 21 hours of their day either sitting or sleeping. This has contributed to a health epidemic in the US in what has been termed "sitting disease" by the medical community. Numerous institutions like The Mayo Clinic, the American Medical Association (AMA) and the Center for Disease Control (CDC) have declared that "sitting is the new smoking," alluding to the fact that 75% of healthcare costs are consumed by chronic diseases - such as obesity, diabetes and lower back pain (LBP) - and that prolonged sitting is the leading contributor to chronic diseases in our modern-day, technology-driven society. Employers provide health insurance for 72% of the US work force, so they care a lot about runaway healthcare costs and the continually degrading health of their employees. Against the backdrop of $500 billion spent nationally on obesity, diabetes and LBP treatment alone, employers are already investing $8 billion a year on corporate wellness programs. Much of that spending is on free perks that employees enjoy outside of work - such as free gym memberships, or free Fitbits to track their exercise activities - but do little to affect their time at work, where they remain sentenced to the chair. We're Already Helping Thousands Stay Healthier Every Day. iMovR is all about improving the well being of over 100 million workers who spend practically their entire workday seated. We have already sold over $9.84 million of our innovation-rich standing desks, treadmill desks and other "active workstations" to more than 10,000 customer accounts including corporate, government and educational institutions from Silicon Valley to Wall Street. With standing desk provisioning now the #1 fastest-growing corporate wellness benefit we've been enjoying a rising tide, but we believe the adoption rate is being hampered by the lack of hard stats on the "Big Three" ROI's: improved health outcomes, reduced healthcare costs and boosted employee productivity. That's where our new iMovR Cloud software and patented activity sensors for active workstations come in, and bringing it to market is what we are primarily raising this funding round for. We already have a very sound business selling active desks, with 107% compounded annual growth over the past five years. We believe that providing CFOs with hard evidence of the ROI from exchanging sedentary desks with active workstations is going to accelerate the rate at which employers invest in these products.

FAQ