HeadVantage

About the offering

HeadVantage Corporation is a sports technology startup founded by Jay Hedley, a former A-10 fighter pilot, who adapted aerospace-grade heads-up display and eye-tracking technology for use in professional sports. The company embeds patented eye-tracking sensors, stabilized 4K cameras, and high-fidelity microphones directly into athlete gear such as helmets, caps, and eyewear. Its core product — the HeadVantage Camera (HVC) — captures real-time gaze coordinates (X and Y), pupil dilation, and biometric data, fused with stabilized video and in-gear audio. A proprietary 'Gaze Circle' overlay visualizes exactly where an athlete's eyes are focused during live broadcasts. The company targets five revenue streams: (1) licensing live 'Vantage' feeds to tier-1 broadcast networks such as NBC Sports and Sky Sports; (2) selling real-time behavioral and gaze data to sports betting platforms like DraftKings and FanDuel for micro-betting applications; (3) providing objective, AI-verified biometric diagnostics to replace subjective concussion protocols in partnership with the Mayo Clinic and Worcester Polytechnic Institute (WPI); (4) selling performance analytics hardware and SaaS subscriptions to professional teams and leagues; and (5) planned consumer-grade integration with major equipment manufacturers. Key milestones to date include: being ranked #1 out of 800+ global applicants in the Comcast NBCUniversal SportsTech Accelerator; live integration into NBC Sports' 2024 U.S. Open golf coverage on Golf Channel and GolfPass; two live proof-of-concept broadcasts with the Caribbean Premier League (CPL T20) reaching an estimated 500 million fans across 40 countries; a medical study with Mayo Clinic and WPI achieving one of the first digital captures of the King-Devick concussion test from a wearable device; a utility patent issued September 2025 (Serial No. 18/187,570); selection into the NFL Forward Program; and a strategic partnership with Tobii AB, the global eye-tracking leader. The company has received notable endorsements from FOX Sports SVP Mike Davies, NFL CIO Michelle McKenna, and New England Patriots owner Robert Kraft. HeadVantage's stated total addressable market is 2.65 billion fans engaging with helmeted sports globally, with a serviceable obtainable market of 32.5 million fans within five years. The company is raising up to $1,200,000 via a SAFE (20% discount, $25,000,000 post-money valuation cap) on Netcapital under Reg CF. Proceeds are planned for platform development ($600,000), eye-tracking completion ($230,000), partnership trials and marketing ($120,200), operations ($191,000), and intermediary fees ($58,800). Financial statements have been reviewed by an independent CPA.

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