Half Baked Treats

About the offering

Half Baked references the fact that many of Chrissy's ideas are spur-of-the-moment and not fully thought out before she jumps into them! It’s also a nod to the fact that not all of the treats offered at the bakery are baked—such as soft-serve ice cream, chocolate-dipped treats, and "dirty sodas." What We Do Half Baked is a dessert business founded by Chrissy Carlino, specializing in indulgent treats such as Chonkers, cupcakes, and dirty sodas. Based in Mahwah, NJ, the company combines online sales, dessert catering, and wholesale distribution to local markets and delis. Half Baked is expanding in three strategic phases: Phase 1 – Establish a commercial kitchen for production and build an online presence, catering services, and wholesale accounts. Phase 2 – Launch a weekend-only storefront while continuing existing operations, leveraging social media marketing and local collaborations. Phase 3 – Expand to regular walk-in hours, introduce merchandise and event offerings such as classes and parties, and deepen community engagement. Half Baked is known for bold flavors, creative twists on classic desserts, and a fun, community-driven vibe. Use of Funds Raised Investing in the buildout of Half Baked’s storefront in Mahwah will enable the business to significantly expand its production capacity, improve operational efficiency, and elevate the customer experience. Outfitting the commercial kitchen with professional-grade equipment will ensure consistent product quality and the ability to meet growing demand for Half Baked’s signature offerings—both in-store and through online, catering, and wholesale channels. A well-designed front-of-house space will create an inviting environment that encourages walk-in traffic, fosters brand loyalty, and supports additional revenue streams such as branded merchandise, classes, and events. These investments are essential for transitioning from a home-based model to a scalable retail operation, laying the foundation for long-term growth, increased profitability, and a strong community presence. $30,000 Min Goal Breakdown Purchasing kitchen equipment (oven, sinks, cooler, racks) (20%) Renovation required to bring space to code (electrical, plumbing & HVAC) (30%) Refurbishments (paint, floors, carpentry work) (30%) Custom packaging initial order (20%)

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