Hala Tree Coffee

About the offering

Authentic, 100% Kona Coffee At Hala Tree Coffee, we produce authentic 100% Kona coffee straight from our family-owned estate on the slopes of Mauna Loa. Every step – from hand picking ripe cherries to sun-drying and small-batch roasting – is handled on-site with care to maintain the integrity and distinctiveness of this renowned coffee. Our vertically integrated approach allows us to oversee the full journey from seed to cup, helping us maintain consistency, quality, and traceability. We’ve built a foundation rooted in transparency, sustainability, and customer engagement. Our offerings go beyond the product itself, including immersive farm tours, direct-to-consumer sales, and a growing online community of coffee enthusiasts. Our first café on O‘ahu has helped us connect with thousands of customers, and we are now working to expand our footprint into Waikiki, a key location for continued brand visibility and consumer outreach. This is more than coffee – it’s a movement, and we’re just getting started. the MARKET & OUR TRACTION Specialty Coffee Demand Is Rising Coffee consumption in the U.S. is at a 20-year high, with over 75% of Americans drinking coffee weekly on average [1]. But the shift isn’t about quantity — it’s about quality. Specialty coffee consumption has grown 7.5% from 2023 to 2024 [1], driven by demand for origin-specific, ethically sourced, and espresso-based drinks. Source: [1], [2] Our Traction Hala Tree Coffee has grown from a 6-acre farm into one of Kona’s largest vertically integrated coffee producers, now operating nearly 100 acres. In the past five years, we’ve increased revenue by 175.9%, exceeding $1.5M in 2024, with strong gross margins and growing customer demand across direct-to-consumer, wholesale, and café channels — including retail placement in Whole Foods. Historical revenue figures shown. Past performances is not indicative of future results. In June 2024, we opened our first café on O‘ahu — already profitable and attracting both locals and tourists. With over 10,000 customers served in the first three months of 2025, 200+ active subscriptions, 10+ wholesale accounts secured, and international expansion underway starting with Japan, we’re continuing to grow our operations and explore new markets. Why We’re Expanding into Waikiki As demand for authentic, high-quality experiences grows, we’re scaling our footprint to meet people where interest and foot traffic naturally align. Hawai‘i’s tourism is climbing — with visitor traffic up 1.7% and total tourist spending up 10.3% year over year — and Waikiki remains the state’s most visited destination [3]. Opening our flagship café there is expected to allow us to bring 100% Kona coffee directly to a global audience, turning foot traffic into brand awareness, retail sales, and long-term customer relationships. Source: [3] What We’re Building We’re building more than just another coffee shop — we’re creating a flagship café in Waikiki that brings our farm-to-cup story to one of the most visited locations in Hawai‘i. This café represents more than just a place to grab a great cup of coffee - it’s a key step in bringing our entire coffee journey full circle. *This image is a rendering of a store not yet opened. Actual appearance and operational details are subject to change. With a focus on quality, transparency, and experience, the Waikiki café is a key step in scaling Hala Tree into a retail-facing brand with deep roots — and is projected by the company to generate approximately $5 million in annual revenue once fully operational*. *This is a forward-looking statement and information relating to, among other things, the company, its business plan and strategy, and its industry. Actual results could differ significantly due to various risks and uncertainties. What’s Next for Hala Tree With our Waikiki café underway, we’re focused on expanding our retail presence across Hawai‘i and introducing more people to the full Hala Tree experience. Longer term, we’re exploring international growth, starting with Japan and looking ahead to other key markets in Asia and the Middle East. Some events shown represent future plans and may be subject to change. There is no guarantee that all planned activities will be completed as described. why invest 100% Kona coffee is considered one of the world’s most exclusive coffees—and we grow, roast, and serve it ourselves right here in Hawai‘i. Now, we’re planning to bring our farm-to-cup experience to the heart of Waikiki with a flagship café that celebrates local agriculture, specialty coffee, and the spirit of aloha. If you believe in thoughtfully built businesses and supporting what’s grown and crafted with care, we’d be honored to have you with us on this journey. Let’s work to build something beautiful together — right here in Waikiki.

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