Fureelz

About the offering

Fureelz is a live, early-stage short-form video social media platform built exclusively for pet and animal content, available on iOS and Android. The platform is positioned as a purpose-driven alternative to mainstream social media, designed to replace negativity and toxicity with a positive, animal-focused content experience. Key features include: (1) Fureelz Giving™ — an in-app charitable donation engine integrated via Stripe that allows users to donate directly to verified animal welfare organizations without leaving the app; Best Friends Animal Society is already active on the platform. (2) Strategic welfare partnerships — the company has executed Memoranda of Understanding with PetSmart Charities (largest animal welfare funder in North America) and Best Friends Animal Society (2 million+ members), providing co-marketing access and mission-aligned user pipelines. (3) Purrkz™ — a proprietary in-app rewards currency in development, designed to incentivize content creation, engagement, and giving, functioning as a closed-loop loyalty economy with microtransaction revenue potential. (4) Packs — interest-based micro-communities organized around animal types, breeds, activities, and causes to deepen engagement and organic growth. (5) Commerce partnerships — Jetty Dog is the first commerce partner, with the platform built to attract pet brands targeting a purchase-ready audience. The platform uses Banuba for integrated video editing tools and licensed music, with plans to transition to Epidemic Sound. Charitable routing logic, engagement triggers, and impact attribution are proprietary; 100% of donations currently pass through to charities, with a 3% platform fee designed to activate at maturity. Early traction metrics include users in 62 countries reached entirely through organic growth, five-star ratings on both the Apple App Store and Google Play Store, an average session time of 21 minutes and 45 seconds, and 4.7 sessions per active user per day — all achieved with zero paid marketing. The company targets revenue through five streams: brand advertising, creator monetization tools, in-app purchases (including Purrkz currency), premium features, and a future giving platform fee. The platform is positioned at the intersection of the $152 billion U.S. pet industry, the $250 billion creator economy, and the broader global social media market. The founding and operating team includes CEO & Founder Ashley Quincey, supported by leads in marketing, customer success, brand, experience design, communications, and partnerships & giving. The Regulation Crowdfunding offering is conducted through Andes Capital Group, LLC (FINRA-registered broker-dealer), with KoreTransfer USA as transfer agent and Encore Bank as escrow agent.

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