Franchise League

About the offering

Franchise League Football (FLF) is a live fantasy sports platform headquartered in Long Branch, NJ that reimagines fantasy football as a multi-season, general manager-style experience. Rather than resetting each season like traditional fantasy leagues, FLF introduces multi-year player contracts, salary caps, blind auction drafts, keeper mechanics, and college football talent pipelines — creating year-round strategic engagement that mirrors how real NFL front offices operate. The format was developed and refined over 20+ years by a group of MIT-trained fantasy enthusiasts before being built into a software platform. The company launched its live product in 2025 and supported approximately 100 league signups in its inaugural season, with hundreds of active users managing franchises across a full year. Many users operate multiple franchises, and early leagues have opted to continue into future seasons. The platform also features automatic injury substitutions, round-robin playoffs to reward sustained performance, and game-day mechanics familiar to traditional fantasy players. The business acquires entire leagues (typically 8–12 players each) rather than individual users, which drives down per-user customer acquisition costs and creates compounding lifetime value as leagues persist across seasons. Early paid acquisition tests showed a sub-$50 cost per league signup. The company is led by CEO Renee Miller, PhD, a nationally recognized fantasy football analyst and published author (Cognitive Bias in Fantasy Sports) with bylines at Yahoo, NBC Sports, The Athletic, and ESPN. CSO/CFO/COO David Sukoff invented the FLF format, previously founded and ran a fixed income hedge fund, and has scaled multiple technology startups. Notable early investors include Chris Danielian (invested $100,000, MIT alumnus, former manager of a $500M fixed income hedge fund) and Scott Blackburn (invested $50,000, MIT alumnus, founding commissioner of the original FLF league, and partner at a global management consulting firm). The company is raising a community round on Wefunder, having raised approximately $270,300 from 51+ investors to date. Proceeds are intended to expand marketing, enhance the product, and prepare for a second season in 2026. Golf is noted as the next sport on the roadmap for format expansion. The company describes itself as occupying a distinct market position between traditional seasonal redraft platforms and daily fantasy/betting products, with no direct incumbent offering the same combination of multi-season continuity, salary cap depth, and accessibility.

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