Farr Hotels

About the offering

Farr Hotels and Resorts is a hospitality startup that aims to transform economy hotels into 4-star luxury eco-friendly hotels and resorts. We are focused on disrupting the hotel and resort market by integrating eco-friendly hotels and resorts that reduce the hospitality industry's carbon footprint. Farr Hotels & Resorts Founder, Ken Farr, has always believed in preserving the Earth while also providing a better customer experience to hotel customers. Ken's inspiration evolved after traveling extensively for business in both the United States and Internationally. While staying in a lot of hotels, he noticed that level of waste in terms of electricity, water, and trash. After staying in economy hotels, ranging from 1-star to 5-star hotels, he knew there had to be a better way to improve the quality of the hotels and create a better eco-friendly Hotel that would not only save money, but also lessen negative environmental impacts. He believes that more consumers would frequent an eco-friendly hotel than a traditional hotel, especially if there were more available. So far, Farr Hotels & Resorts has made progress in identifying hotels that have the ability to transform into eco-friendly hotels and resorts. We believe the eco-friendly improvements, management, software and marketing will make the buildings more profitable.

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