Fanbase

About the offering

Fanbase is a free to download, free to use microcast social media platform with subscription capability for every user. Fanbase enables anyone to monetize their content charging $4.99 a month per subscriber, for exclusive access to photos, videos, audio chat rooms, and long-form content. Fanbase also has virtual currency known as "Love." That allows users to tip other users half a penny per love. Users can give love on any type of content on Fanbase. Our Traction Milestones in 2022 include: Average engagement time for 2022 - 1 hour 31 minutes a day. Over 270k Users Our Development Accomplishments in 2022 include: Flickz, our short form video editor launched on February 16th, 2022. Fanbase Audio 2.0, drop in audio chat launched on April 13th, 2022. TikTok Migration Functionality launched on June 23rd, 2022. Fanbase Audio Exclusive Subscriber Rooms launched on July 21st, 2022. New Unlimited Subscriptions Functionality launched on August 8th, 2022. OVERVIEW Pioneering Microcast Social Media. Fanbase is a new frontier of social media, placing microcast and monetization capability at the forefront to the benefit of all users. By allowing any user to make money from their social content, they have the opportunity to create enormous consistent monthly revenue via their audience and increase authentic user engagement among their most interested followers. Fanbase users can post photos, videos, short form videos, create audio rooms, stories, broadcast live and post long form content to the platform to engage with audiences in a multitude of ways. What Is Microcast Social Media? Before we explain Microcast media, here are a couple examples of existing media distribution infrastructures. The Broadcast Media Format. Large subscription based cable networks with hundreds of channels like DirecTV, Comcast, Xfinity, Dish, Time Warner and U-Verse. The Narrowcast Media Format. Smaller subscription video on demand streaming apps with thousands of movies and shows like Netflix, Disney+, Hulu, HBO MAX, Apple TV+ and Prime Video. Now let's take a look at Microcast Media. Individual direct to person or brand subscription channels that house niche content like Beyonce, The Lakers, Kylie Jenner, Nike, Louis Vuitton or an Influencer inside a social network. Microcast subscriptions will allow users to individually create programming that is directly centered on their points of interest and entertainment without paying for hundreds of shows that they are not interested in viewing. THE PROBLEM We believe existing social media platforms are suppressing users' reach and content to increase ad revenue. We believe in order for ad-based platforms like Instagram to make money they must suppress the reach of users. If a user can reach millions of people with their content, brands would pay the user directly and not pay Instagram for ads. Therefore Instagram must intentionally limit the reach of your content by not showing it to all your followers. source More and more users on these platforms are increasingly frustrated. We have entered a true crisis in which the platforms are getting rich off of the creativity of the users, but own a monopoly on the advertising and revenue stemming from the entire user base. Although other platforms are attempting to address these issues, they do not provide the organic ability to grow their following on the platform, leaving users without a current major following on other platforms in the dark. Some current platforms that monetize lean toward mainly adult content, which does not instill confidence in the plethora of creator types out there looking to monetize. Also making them non-brand safe. The issue of negative treatment of creators and frustrated users on other platforms is well documented. In July and September of 2022, celebrities Kim Kardiashian, Kylie Jenner, and Cardi B expressed their frustration with Instagram and its attempts to mimic rival platform Tiktok. The changes have affected the algorithm and visibility of their content, resulting in lower engagement with users. (source) *These Celebrities are not endorsing Fanbase and have not expressed support for the app. They have solely commented on other social media apps. source In August of 2022, social media platform Triller was hit with a flurry of lawsuits and accusations from producers Swizz Beatz and Timbaland, Sony Music, and numerous other Black creators. The claims failure to pay for “Verzus”, music royalties, and a black creator program. source, source, source, source We believe creators contribute so much to social media platforms only to have their pages deactivated, their content throttled down, and their visibility diminished, all while not compensating them for their contributions to the platform over and over again. THE SOLUTION Combining full content monetization and the scalability of a social network with NO content suppression. Fanbase bridges the gap between traditional social platforms with the monetization aspects of other subscription-based applications by giving users the opportunity to do both natively in our application. Users can grow their organic followings and find their audience while also offering subscriber paid content for those who want exclusive access. The ability for users to reach every single person that follows them creates the opportunity to generate limitless amounts of revenue and simultaneously engage with their suppressed audience. That is the difference between Fanbase and platforms that monetize from running ads. THE MARKET Subscription based applications are surging. Over 50% of in-app purchases in 2020 were recurring. On Fanbase, creating a subscriber relationship directly with other users creates the opportunity to tap into multiple verticals of the subscriber economy on one platform. (source) source Gen Z and Black content creators continue to drive social media culture. The Fanbase persona is Gen Z. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. (source) A survey of US social media users by Pew Research shows that: On Instagram, the highest number of users are African Americans at 26% topping White and Hispanic users. 26% of people who identify as Black use Twitter. Black creators and users on YouTube were polled at 76% running a close second behind Hispanic users at 78%. 70% of Black respondents use Facebook. WHAT WE DO We make moving to Fanbase easy. Easily migrate all your Instagram and TikTok content and captions over to Fanbase in just a few steps. THE BUSINESS MODEL 20% of all in-app purchases Fanbase takes a 20% portion of all in-app purchases from users, including user purchases of ‘Love’ packs or subscriptions to their favorite creators. We payout all earned revenue over $25 to users at the beginning of every month. HOW WE ARE DIFFERENT We don’t shadowban, suppress content, or run ads. Giving full reach and visibility to every user. Our competition ranges from traditional social networks, which we believe fail to adequately provide reach to users’ audiences on their own behalf, or subscription-based services like Patreon, which help users monetize audiences from other platforms, but we believe fail to provide adequate creator tools and native functionality. We are a native app with real-time engagement and all of the network effects in one place. It's the one-stop-shop for users looking to find their own unique audience while building a community and drawing in monthly revenue. Because of this, we are also able to send notifications to keep users engaged, unlike our other competitors who have web apps. Other subscription-based services allow users to live broadcast in real-time, however, their content skews mainly toward adult content and we are a place for users of all types. source, source, source, source, source, source WHY INVEST Users should have equity in the social apps they use The users are what give a social media platform their value. Without users the platform has no value. This is why we believe that users should have the opportunity to invest in the very platforms they will make billion dollar companies.

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