Edison Golf

About the offering

Edison Golf is a new golf equipment company led by Terry Koehler, a 40-year golf industry veteran and accomplished wedge designer (Reid Lockhart®, EIDOLON®, SCOR™, Ben Hogan®). Edison Golf is challenging 'conventional wisdom' in wedge design with innovative technologies to help recreational golfers hit better scoring range shots more often. Driving innovation - Every golfer wants the same thing from their wedge game - to hit better quality shots more often. Edison Golf Company aims to help golfers achieve this by reinventing wedge technology as we know it. Edison Golf's founder Terry Koehler started by asking a simple but possibly provocative question: “Why is wedge design still stuck in the 1960s, while every other golf club category embraces new technologies?” He believes the answer lies in the fact that every manufacturer strives to prove their products on the PGA Tour with their paid staff professionals. But the difference between these elite tour players and the 25 million recreational golfers is greater with wedge play than with any other part of the game. While elite tour professionals have perfected their remarkable skills through thousands of hours of practice over many years, Koehler’s personal experience and study of over 50,000 wedge fitting profiles indicates that most recreational golfers want three main things from their wedge game: Lower trajectory. More spin. Better distance control. The new Edison Forged wedges present a comprehensive package of technologies that delivers lower and more repeatable trajectories, improved spin, and much more forgiveness of, and distance from, off-center hits. Robotic testing has proven Edison wedges to deliver long / short dispersion patterns that are less than half the size of that of conventional 'tour design' wedges -- up to 31 feet closer to the hole on your mishits. A shift in design philosophy - Edison Forged wedges look different from other wedges because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges re-distribute mass higher in the head and around the perimeter to increase moment of inertia (MOI), which defines a clubhead’s resistance to twisting at impact and leads to improved consistency on shots hit around the face. Traditional wedges with their low center of gravity (CG) have an inefficient MOI, which causes shots to launch higher and with less spin; that might work for modern drivers, but it’s the exact opposite of what is desired in wedge performance. This radical departure from traditional ‘tour design’ wedges is the key to the tremendous performance gains proven by independent robotic testing. Another key difference is in the signature “Koehler sole”. First patented by Terry Koehler in 1994, this versatile sole design has been further refined by Koehler to address and eliminate the consumer confusion around trying to select just the right sole grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and even shot to shot, a wedge sole design needs to be able to handle anything the golfer might encounter. The rear portion of the sole has a low bounce angle and subtle relief so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings. It should be noted that earlier iterations of the “Koehler sole” have earned a loyal following through well over a hundred thousand of wedges sold. The final part to this wedge performance equation is spin. In addition to the tremendous spin gain from the Edison Forged head design, these wedges are pushing the limits of wedge face and groove technologies by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to push the wedge performance to USGA limits. Finally, the Edison Forged wedges are finished with a proprietary “Durable Chrome” plating that is twice as thick as used by other brands, thereby extending the useful life of the wedge.

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