Curaite

About the offering

We believe that the Future of Social Media Management and Marketing is Artificial Intelligence. Social media has become part of the fabric of our daily lives. It’s how we interact with our friends, our family, and, increasingly, our favorite companies and brands. Companies big and small can no longer afford to ignore and miss out on digital channels of engagement. The problem: usually only big corporations can afford the expertise and tools required to engage customers effectively via social media. And even these expensive solutions tend to be hit and miss. Enter CURAITE, an artificial intelligence-powered platform designed to help businesses and brands manage and optimize their social media marketing. CURAITE uses smart and accessible tools to help businesses and brands organize media and content, predict audience reactions, and publish the right content, at the right time, on the right platform. Better yet, it’s always getting smarter. CURAITE is basically a virtual social media expert—without the crazy costs (or the need to sleep!). We believe that the future of social media marketing is artificial intelligence—and mobile. Our team has been at the forefront of mobile marketing for as long as mobile marketing has been a thing. Remember when SMS donation became popular in the US in the wake of Hurricane Katrina in 2005? We pioneered this strategy with our previous company in Europe four years earlier, raising millions for international and local charities long before it became an industry standard for philanthropy. In the past our team has created mobile loyalty programs with over 50 million users combined across the Europe, Middle East and Africa before smartphones and social networks were popularized in these regions. We have been deeply involved in previous waves of mobile market innovation. The next wave is coming, so we created CURAITE. And we made it mobile-ready, as social media has become a predominantly mobile service—for instance, Facebook has transformed itself into a mobile-first company, earning 91% of its ad revenue from mobile. We believe that right now, many businesses - particularly small and medium sized - are struggling with social media. Meanwhile, our AI is already proving effective. Our sister company in Istanbul - the main developers of the technology that will power CURAITE - has been beta testing our product for the last eight months. In these tests, CURAITE boosted audience engagement across U.S. and Europe-based commercial Facebook and Instagram accounts by an average of 560%. Moreover, CURAITE was able to predict the engagement level of new posts with 96% accuracy. We already have a viable product ready to launch on the U.S. market. Now we are raising money to help with this launch, and to run an aggressive customer acquisition campaign—to bring our product to those who don't have the time, resources, or expertise to promote their brands effectively on social media. We hope to make the tools that we believe have only been available to big brands accessible to everyone. And we want to continue to develop new features that will make our product even better.

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