CREX Agent

About the offering

CREX Agent is a white-label valuation support tool designed to help real estate professionals present property-specific valuation insights to their customers through their own branded websites. Unlike automated valuation models (AVMs) that rely solely on generalized data inputs, CREX Agent enables agents to apply their local market knowledge and comparable selection within a structured, transparent framework. The subscription-based platform allows agents to create a valuation framework once and make it available for repeated customer use, helping streamline workflows while maintaining consistency in approach. Importantly, CREX Agent is not a valuation provider or appraisal service—it's a software tool that empowers agents to deliver transparent, reproducible valuation methodologies to their clients without subjecting customers to bulk spam.The Problem & Market OpportunityCommunication Gap in Real Estate Valuation: Real estate valuation often involves professional judgment applied to local and property-specific factors. Through training and collaboration with agents and appraisers, the CREX Agent team identified persistent challenges in how valuation inputs, professional judgment, and transparency are communicated to customers. Clients want property-specific insights informed by local expertise, but current tools either: Provide generic automated valuations that ignore agent knowledge Require agents to manually recreate analysis for each client inquiry Subject potential customers to bulk marketing spam when they request information Lack transparency in methodology, making it difficult for clients to understand how valuations were derived Massive Addressable Market: 3+ million real estate agents in the United States Many more agents globally across international markets Scalable product that can be deployed in any real estate market Multiple customer segments: Real estate agents, brokers, and appraisers The combination of a large professional user base and a subscription-based revenue model creates substantial revenue potential as the platform scales across markets.Product & TechnologyCore Functionality: CREX Agent is a white-label valuation support tool that integrates with agent-branded websites to support lead engagement and customer communication. The platform allows agents to: Apply Local Market Knowledge: Agents select relevant comparables and apply their expertise within a structured framework Create Once, Use Repeatedly: Build a valuation methodology that customers can access multiple times without requiring agent recreation Maintain Brand Identity: White-label solution appears under the agent's own branding Ensure Transparency: Outputs are transparent and reproducible, allowing customers to review how inputs were applied Enable Follow-Up: Customers can follow up with agents for further discussion or clarification based on the valuation framework Key Differentiators: Agent-Guided vs. Automated: Unlike AVMs that ignore professional judgment, CREX Agent is designed to support agent-guided analysis within the markets they serve Transparent Methodology: Customers can see exactly how the valuation was derived, not just a black-box number Workflow Efficiency: Create frameworks once, deploy repeatedly without manual recreation No Spam: Provides property-specific information without subjecting customers to bulk marketing Technical Infrastructure: The engineering team, led by Johnathan Ornelas, focuses on building scalable software infrastructure and expanding platform functionality over time, subject to development priorities, market conditions, and available resources.Revenue Model & Growth StrategyPrimary Revenue Stream: Subscription-based software platform charging real estate professionals recurring fees for access to the white-label valuation tool.Additional Planned Revenue Streams: The company plans to build additional revenue streams beyond agent subscriptions as they grow their customer base. While specific details aren't disclosed, potential expansions could include: Broker-level subscriptions with team management features Appraiser-focused tools and workflows Premium features or integrations Data licensing or analytics services Scalability Advantages: Software platform with minimal marginal cost per new user No geographic limitations—works in any real estate market White-label model allows rapid deployment without building brand recognition in each market Subscription model creates predictable, recurring revenue Growth Path: With 3+ million potential customers in the US alone and a product designed for any market, the company has clear expansion opportunities as it proves product-market fit and scales customer acquisition.Leadership & BackgroundAndrew J. Harrington (Founder): Licensed real estate broker and certified real property appraiser with decades of industry experience. Developed CREX Agent based on direct experience with challenges in communicating valuation inputs, professional judgment, and transparency to customers. His dual credentials as both broker and appraiser provide unique insight into both sides of the real estate transaction.Johnathan Ornelas (Engineering Lead): Leads the technical team building scalable software infrastructure and expanding platform functionality. Responsible for ensuring the platform can support growth across markets and user segments.Team Background: CREX Agent was developed by professionals with experience in real estate valuation and appraisal workflows, bringing industry-specific knowledge to software development rather than trying to build real estate expertise after creating technology.Traction & Current StatusCapital Raised: $356,950 previously raised Currently raising up to $1.2M through Regulation Crowdfunding Minimum goal: $2,500 (easily achievable given previous raise) Stretch/Maximum goal: $1,200,000 Platform Status: The company has developed the core platform and is now focused on customer acquisition and scaling deployment across markets.Investment Terms & StructureOffering Details: Platform: Silicon Prairie Capital Partners (SEC/FINRA reporting Broker Dealer) Exemption: Regulation Crowdfunding (REG-CF) Security Type: Common Stock (Equity) Price per Share: $1.81 Minimum Investment: $2,500 Investment Increments: $500 Maximum Raise: $1,200,000 Raise Timeline: December 12, 2025 - April 9, 2026 (Target: January 31, 2026) Financials: Reviewed by RNB Capital, LLC Insurance: TigerMark™ insurance policy available Open to All Investors: Not restricted to accredited investors—available to retail investors under Reg CF limits.Investor PerksSoftware Subscription Credits: As a promotional benefit, investors receive software subscription credits equal to the dollar amount invested.Example: Invest $2,500 → Receive $2,500 in subscription creditsCredit Details: Transferable: Can be transferred in whole or in part to a real estate agent, appraiser, or broker Expiration: Credits expire 18 months from the date the investment is accepted and deposited No Cash Value: Promotional perks only, not a return on investment Strategic Value for Investors: If you know real estate professionals or are in the industry yourself, these credits provide: Ability to try the platform with your own investment Opportunity to introduce the tool to agents in your network Potential to convert professional contacts into platform users Compliance & DisclosuresImportant Limitations: CREX Agent is NOT a valuation provider Does NOT provide certified appraisals Does NOT provide legal opinions of value Does NOT provide financial advice Platform is intended as an informational and workflow support tool for real estate professionals only These limitations protect the company from regulatory requirements while focusing on their core value proposition: empowering professionals to communicate their own expertise more effectively.Risk Factors: Standard Reg CF risks apply including possible loss of entire investment, illiquidity, no guarantee of returns, and that forward-looking statements may not materialize.Key Investment Highlights Large Addressable Market: 3+ million US agents plus global expansion potential Proven Industry Expertise: Founder with decades as both broker and certified appraiser Clear Value Proposition: Solves real communication challenges in agent-customer interactions Scalable Business Model: Subscription SaaS with minimal marginal costs White-Label Advantage: Integrates seamlessly into existing agent brands and websites Differentiated Approach: Agent-guided vs. automated, transparent vs. black-box Multiple Revenue Streams: Beyond subscriptions, additional streams planned as customer base grows Capital Already Raised: $356,950 previously raised demonstrates investor confidence Investor Utility: Subscription credits provide tangible value beyond equity upside No Geographic Limits: Platform works in any real estate market globally Strategic PositioningCREX Agent positions itself in the growing PropTech (property technology) sector but with a specific focus on empowering professionals rather than replacing them. While many tech companies try to automate real estate agents out of the transaction, CREX Agent enhances agent value by helping them communicate their expertise more effectively.This positioning: Aligns with agent interests rather than threatening them Creates adoption advantages over competitive automated tools Builds defensibility through professional relationships Enables word-of-mouth growth through satisfied agent users *Forward-looking statements involve risks and uncertainties. Actual results may differ materially. Investing in securities involves risk, including possible loss of entire investment. Software subscription credits are promotional perks only with no cash value and do not reduce in

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