About the offering
After three years of research and development, we successfully launched Cocovibe — a sustainable, organic beverage innovation for the Food Service industry — generating $268,876 in revenue fall of ’24. This summer, we plan to introduce a line of consumer beverages under the Cocovibe brand that provide the same nutritional, environmental and economic benefits as our Food Service offering. Consumers will soon be able to freshly prepare and personalize our organic, additive-free coconut waters in their home to significantly reduce packaging waste and carbon emissions. We are committed to environmental and social impact and have built relationships with key distributors and customers to support our growth in large and expanding markets. Lots of brands claim they care about making the world a better place. Cocovibe is inherently designed to help businesses and consumers be a positive force for good, while they reduce their costs and prosper more. Cocovibe is a new approach to sustainable nutritious hydration, designed for the health of people and the environment. Packaged and shipped highly concentrated, Cocovibe organic coconut waters are prepared fresh at the point-of-sale or in-the-home to significantly reduce costs, packaging, carbon emissions, and packaging waste vs. ready-to-drink beverages from a bottle, can, or carton. Cocovibe is a differentiated offering for large and growing markets: a $824B US Food Service market at a 10.3% CAGR; $5.92B Global Coconut Water Market growing a t a 14.3% CAGR. Upon the introduction of its consumer offering, Cocovibe aims to be among the first wellness beverages brands leveraging the marketing advantages of a combined food service and consumer offering. Cocovibe’s Investors/Board of Directors are successful founders and business leaders with extensive experience running domestic and global companies. They know how to introduce, operate, scale and exit brands and the companies behind them. The Pitch Unlike Any Beverage In Market Cocovibe is one of the first wellness beverage brands to provide food service operators and consumers the lower cost of goods and environmental benefits of beverages prepared fresh from liquid concentrate. To be clear, fountain beverages and other dispensed beverages from concentrate are prolific, environmentally sustainable and less expensive. They are all, however, not very good for you as they are either non-nutritious, high in sugar, or infused with additives, preservatives or artificial ingredients. All-natural, nutritional and functional beverages are also prolific. Unfortunately, they are made ready-to-drink from a bottle, can or carton – which makes them anything but sustainable. This leaves health-conscious and environmentally aware businesses and consumers searching for alternatives that better align with their values and priorities. Hence our innovation: incredibly good-for-you beverages that are better for the environment than ready-to-drink beverages and cost significantly less than ready-to-drink beverages. The Problem & Our Solution Can a beverage be good for people, if it isn't good for the planet? The beverage industry faces a serious challenge: consumer demand for healthy hydration and low-sugar, all-natural, good-for-you beverages has never been greater, yet ready-to-drink beverage packaging continues to wreak havoc on our environment. Recycling rates of all beverage packaging types are still between 17% - 43% in the United States and even lower in emerging economies. More eco-friendly packaging is difficult to introduce due to higher costs and the recycling challenges associated with small volumes. The only solution in our minds was to create a beverage that requires less packaging to start with; a ten-fold reduction requiring 90% less packaging than a 12 oz bottle, can or carton. A super-good-for-you beverage that also generates fewer carbon emissions to transport. A plant-based, organic, low-sugar, low-sodium, high-potassium electrolyte beverage that supports cellular performance. A simple to prepare-and-enjoy beverage that businesses and consumers prepare fresh before drinking, by simply mixing sustainable concentrate with sustainable tap-water. An organic and environmentally beneficial beverage that consumers will soon be able to personalize and enjoy from their favorite glass, reusable bottle or pitcher. We currently offer three coconut water styles: coconut water, coconut water + passion fruit, and coconut water + watermelon. All are made with only two ingredients - organic coconut water and organic fruit juices - and are USDA certified organic, low-sugar, low-sodium, high potassium and additive-free. They are also Kosher and Non GMO. An 8 oz serving has more potassium than a banana, only 6-8 grams of natural sugar and 40-45 calories. 1 eight-ounce package of Cocovibe concentrate yields more drinkable product than 10 twelve-ounce ready-to-drink bottles, cans or cartons. With a ten-fold reduction in packaging, fewer raw materials and less energy are needed to package the product, fewer ships and trucks are required for transportation, fewer carbon emissions are generated and less packaging waste is produced. Lower Customer Cost of Goods. Higher Customer Margins: Importantly, the cost of goods of beverages from concentrate is a fraction of the cost of ready-to-drink products. This makes Cocovibe an affordable and nutritious sustainable solution for College and University dining programs, which will only serve fountain and dispensed beverages in their all-you-care-to-eat dining halls. It also means that restaurants, hotels, resorts, venues and wellness retreats selling beverages generate much higher margins serving Cocovibe than they do serving coconut waters and other healthy beverages you drink from a bottle, can, or carton. Of course, how a beverage tastes is critical to its success. Because Cocovibe is prepared fresh daily and contains no additives of any kind, it tastes fresher and cleaner than coconut waters packaged, shipped and stored in a bottle, can or carton. When people first taste our product, they often tell us, “it tastes like it came right out of the nut” Nutrition & Ingredients: Low-Sugar, High-Potassium Electrolyte Hydration. No Additives or Artificial Ingredients The Market & Our Traction We operate in multiple large and growing markets We launched our innovation in Educational Food Service in the US, a $10.6B market. In the fall semester of 2024, we sold 2,325 cases to College & University dining programs, generating $261,076 in revenue. More than 30 campuses throughout the country served Cocovibe on a daily basis. The Commercial Food Service market in the US is a $739B market (Source). We have recently begun to develop this market and have received repeat customer orders from restaurants, wellness retreats and corporate dining. In January of ‘25, we received a $45,000 order from this channel which is our largest single order to date. K-12 Public School Districts in the US are a $13.3B market (Source). While we have not yet entered this market, our beverages are 100% Juice, credit as a fruit serving and contain one-third the sugar of the fruit juices public schools currently serve. Cruise Lines, a $4.5B global market (Source), is another opportunity we plan on entering. Our research suggests a premium electrolyte hydration beverage that is affordable within their all-you-care-to-eat offering and reduces their packaging waste and carbon emissions supports their business priorities. The Global Organic Beverage Market is $50.1B with a 4.91% CAGR (Source). The US Functional Beverages Market is a $48.99B market, with a 8.1% CAGR (Source). The US Ethnic Foods market is $27.2B, with a 7,47% CAGR (Source). Our consumer offering, which we plan to introduce this year, will operate within a $1.9B coconut water market in the US with a 18.10% CAGR (Source) and a $5.92 billion global coconut water market with a 14.3% CAGR (Source). Milestones We've Reached and Immediate Growth We have acquired valuable customer relationships, distribution partners and in-market learnings that position us for continued strategic growth. We have working partnerships with the major national distributors for Food Service (Sysco, US Foods, PFG, Gordon's Food Service, The Chef’s Warehouse and Ace Natural, a leading regional distributor of organic foods and beverages). We are doing business with the largest Food Service Contractors: Aramark, Sodexo, and Compass Group. We have successfully prototyped our consumer product offering and have executed contracts to begin production this summer. Much like our food service offering, consumers will freshly prepare our beverages by simply mixing our sustainable concentrates with sustainable tap-water. Only in this case, they can adjust the taste to their preference, make the precise amount they need and enjoy it from their favorite glass or reusable drink bottle. the new consumer product and packaging we're introducing in 2025 Our consumer product will be a dual model: available Direct-to-Consumer and through organic grocers, healthy food grocers, multi-cultural grocers, spas and fitness centers, and traditional grocers in areas with large multi-cultural communities. In the US, we will continue to grow our Educational Food Service business nationally and focus our Commercial Food Service sales efforts in the high-indexing coconut water markets of Florida, New York City Metro and California. Internationally, we plan to develop our consumer and Food Service offerings with a first focus on coconut water-loving countries in the Caribbean, South America, and Central America, through our distributor partners in Florida who export to those countries. Cocovibe has been – and will continue to be – driven by strong and prevalent market tailwinds: consumer demand for plant-based, all-natural, low-sugar, functional hydration, drink personalization, individual and family wellness, increasing US multi-cultural population in the US and their buying power, the growth of the coconut water category, the growth of electrolyte beverages and powders, corporations' and institutions' zero waste goals, everyone’s desire to reduce plastics, packaging waste and carbon emissions, consumers preference to purchase brands that “are doing good for the world” $1,000 Cocovibe Grants: A Key Component Of Our Brand Cocovibe Grants are another way we improve the health and wellness of people, society and the environment. $1,000 Cocovibe Grants provide students 13 years of age and older the cash they need to step forward and help a community in need or the environment prosper. Anything they personally want to make happen that would positively impact society or the environment is eligible for a Cocovibe Grant. Currently, we strive to award a Grant every week. In the future, we hope to award Cocovibe Grants daily. Why Invest Profit and Planet is no longer a compromise: Investing in Cocovibe supports a mission to deliver wellness beverages that prioritize improving the health and wellness of all people and the planet. Funds raised are intended to further develop the educational and commercial food service channels, support the introduction of a consumer offering, enhance production capabilities and gross margins, expand relationships with major distributors and empower and fund American youth to positively impact society. Together, we can contribute to – and benefit from – a healthier and more eco-conscious future for all people and the planet. Notable Investors/Board of Directors: The company benefits from guidance provided by board members with expertise in tropical fruit concentrates, food and beverage marketing and environmental sustainability. Early investors include founders and industry professionals with expertise in the food and beverage market, environmental sustainability and launching, scaling and exiting brands and businesses. Notable Partnerships: Cocovibe has secured significant distribution partnerships with Sysco, US Foods, PFG. Gordon's Food Service, The Chef’s Warehouse and Ace Natural, providing access to educational and commercial food service operators. These partnerships validate the scalability and demand for Cocovibe’s products in diverse markets. Leadership Team: The leadership team brings decades of experience in the food service, consumer packaged goods (CPG) and sustainability sectors. This diverse team has a proven track record in product development, strategic market entry, and operational excellence. Team members have previously led successful ventures, providing strong foundations for innovation and growth. Intellectual Property: Cocovibe has developed product formulations designed to deliver clean hydration while advancing sustainability goals, aiming to stand out in the eco-friendly beverage space. Awards/Certifications: Cocovibe is committed to maintaining industry certifications that emphasize clean, organic ingredients and sustainability standards, ensuring alignment with consumer expectations and market trends.
FAQ
How much has Coco Vibe raised?
Coco Vibe has raised $337,340 of a $1.23M goal.
Where is Coco Vibe's campaign listed?
The offering is listed on StartEngine, an SEC-registered Reg CF intermediary.
What are the terms of Coco Vibe's raise?
Common Stock, $8.99M cap, $1.27/share.
When does Coco Vibe's offering close?
The stated close date is Apr 30, 2025.
