CliqRex

About the offering

INTRODUCTION People-Powered Recommendations CLIQREX is an app that aims to leverage human affinity and technology to unify the fragmented digital entertainment world. We plan to provide powerful recommendations [REX] from your most trusted source - your inner circle - your CLIQUE [Cliq]. You may consume all your digital entertainment with just one CLICK from the app, with your friends never more than a tiny REX arm's length away! With our patent-pending technology, we may even help you discover new people with whom you might CLICK based on your mutual REX. Additionally, we are acknowledging the negative impact of social media on mental health and society at large; by creating a digital environment that nurtures positive social wellbeing for users, we aim to better the lives of all “Cliqs.” Trusted CLIQ. Powerful REX. Social GOOD. PROBLEM CLIQREX Aims to Solve Four Key Consumer Problems: 1) Consumers struggle to find content in the newly fragmented media landscape. The number of streaming platforms has passed 300 in the U.S., more than doubled since 2014. 78% of the U.S. population uses one or more of the top streaming services: Netflix, AmazonPrime, and Hulu.¹ Consumers can feel overwhelmed by the proliferation of streaming platforms and entertainment options; there are 5,800 content titles on Netflix alone.² According to a 2021 study by Horowitz Research:³ 50% of TV content viewers think there are too many streaming services 49% believe that “it’s hard to know what shows are on which streaming services” 44% say they “often have a hard time finding something to watch” 39% of people still “have a difficult time trying to decide what to watch next" Consumers are desperately seeking guidance on where to find entertainment that they would enjoy: Google’s #1 search for 2021 being “What to watch?”⁴ 2) Consumers want the power of AI, but not the manipulation. Consumers can feel manipulated by AI and Influencers. They believe in the power of AI to AID in their decision-making but want AGENCY in the process. They don’t trust algorithms to be in their best interest and want an alternative to “personalized” algorithms that keep them in isolated “bubbles of one.” There may also be limits to trust in celebrity influencers as cultural tastemakers. For entertainment, research shows that we trust the recommendations of our close friends and family more than those from algorithms or celebrity influencers. 3) Limitations of human memory and organization. Every day, we ask our friends about new shows, movies, and podcasts that they loved and where to find them. Entertainment recommendations are the new social currency. But when it comes time to watch a new show, we can’t remember the show our friends told us about or where we put that napkin in which we wrote it down. 4) Social media has a negative impact on individuals’ mental health and society. Negative Impact on Mental Health According to the American Psychiatric Association, more than one-third of American adults view social media as harmful to their mental health. Two-thirds of respondents believe that social media usage is related to social isolation and loneliness.⁵ Research in sociology and psychology (and Maslow himself) suggests that social well-being drives psychological and emotional well-being.⁶ There is a strong body of research linking social media use with depression. Other studies have linked it to envy, lower self-esteem, and social anxiety.⁷ Negative Impact on Societal Health According to a 2021 Pew Research study, only one-in-ten Americans (10%) say social media has a mostly positive effect on the way things are going in the country today. Negative attitudes towards social media are based on its role as a source of:⁸ Misinformation, hate and harassment. Partisanship and polarization, and the creation of echo chambers. SOLUTION As the digital entertainment world explodes into thousands of streaming services and apps, we are all desperately seeking guidance on where to find entertainment that we would enjoy. We believe we get the best advice and recommendations from our friends and family. CLIQREX aims to provide users with a place on their devices to connect with friends and family, share recommendations and consumption activity, and curate and store information that they can access whenever and wherever they need to make an entertainment decision. The REX Engine is product agnostic, meaning the CLIQREX app may be developed for any product where consumers value the recommendations of friends and family in their decision-making. At launch, the MVP is a micro-social tool for sharing TV shows, movies, and podcasts that is powered through affinity, trust, and shared interests. The REX engine may be easily applied to books, music, games, beer, wine, and a range of other products. CLIQREX is rethinking Web 3.0 to reverse the destructive societal flow of negativity and division that has been sown by social media. CLIQREX plans to be designed as a source of positivity, connection, and entertainment to empower our entertainment decisions and enrich our lives. Protecting and enhancing users’ Social WellBeing is integral to the CLIQREX DNA. CLIQREX is one of the first digital product to apply the innovative C.A.R.E.S. Model of Social WellBeing through purposeful UX/ UI, proprietary metrics, and dynamic co-creation. With a people-powered recommendation app, users won’t have to settle for what a lifeless search engine or manipulative algorithm suggests. CliqRex aims to empower them with what their trusted friends and family are enjoying. BUSINESS MODEL We plan to generate future revenue from: Ad Revenue: ads may be embedded directly in the app and site. Sponsorships: companies may pay to advertise on CliqRex. Affiliate Partnerships: content producers may partner with CliqRex to promote programming and connect directly to consume content on affiliate partner platforms. MARKET CliqRex is a Delaware Public Benefit Corp [PBC] seeking B Corp status created for business growth and social impact. THE MARKET OPPORTUNITY $192B social media market in 2019, expected to reach $939B by 2026.⁹ The global app market size is expected to reach $407B by 2026.¹⁰ Video streaming market is expected to reach $1,690.35 billion by 2029.¹¹ THE COMPETITION Competitors focus solely on the entertainment - and use impersonal algorithms and crowdsourcing. CliqRex focuses on the user and their clique - and the power of their REX in the user’s life whenever they need it. SUCCESS TO DATE One of the First to Market: Clear consumer need for the product and there’s no viable alternative in the marketplace. The Tech Foundation Has Been Built: The foundation of the app and website is 90% built by the Pixaura and Infuse team. We are currently in private beta on iOS and Android with plans to launch Q3/Q4 2022. Business in Order: We just received our trademark and have begun working on our patent-pending tech app (#63/342491). Delaware Certificate of Incorporation Public Benefit. Strong Leadership: Leadership team has been purposefully formed to represent a diversity of expertise, identity, and perspectives that is often lacking in tech and provides a clear competitive advantage: Led organizations through multiple exits. Collectively over 200 years of creating and delivering end-product tech solutions. Experience with go-to-market strategy and product launches. Expertise in protecting and enhancing consumer wellbeing, especially among marginalized consumers.

FAQ