Chay Spirits

About the offering

Chay Spirits is a better-for-you spirits brand producing zero-sugar flavored vodkas and ready-to-drink (RTD) cocktails sweetened with allulose, a plant-based non-glycemic sweetener. Founded by father-son duo Jon and Chase Glick, the company launched in summer 2023 and reports 8.3x revenue growth from 2024 to 2025, with products now in 450+ retail locations, restaurants, and bars across seven states, including chain accounts at Jewel-Osco (Albertsons), Total Wine & More, Woodman's Markets, and Goody Goody. The company ships direct-to-consumer in 44 states. The Problem The alcohol aisle has largely failed to evolve alongside the broader consumer shift toward clean labels, transparent nutrition, and better-for-you ingredients. While categories like snacks, candy, and ice cream have modernized their formulations, flavored spirits and canned cocktails still typically contain significant sugar (8-20+ grams of carbs per serving in typical RTDs), artificial ingredients, and opaque nutrition profiles. Consumers who are health-conscious, managing weight, or following low-carb lifestyles are left choosing between opting out of social drinking entirely or consuming products that conflict with their dietary goals. The "diet" alternatives on the market often rely on artificial sweeteners that produce an unpleasant aftertaste. The Solution Chay Spirits produces flavored vodkas and RTD cocktails using proprietary formulas built around allulose, an FDA-approved plant-based sweetener that provides sweetness without glycemic impact and without the aftertaste associated with stevia or artificial sweeteners. The flavored vodkas are zero sugar, low carb per serving, and available in five flavors (Original, Coconut, Vanilla, Lemon, and Hibiscus). The RTD cocktails are also zero sugar with approximately 2 grams of carbs per serving, available in Coconut Mojito, Vanilla Espresso Martini, and Lemon Drop Martini. The company claims to be the first in the US to successfully apply allulose to spirits and RTD cocktails. All eight products contain proprietary formulas. Business Model Chay Spirits generates revenue through a multi-channel distribution model combining retail, on-premise (restaurants and bars), and direct-to-consumer e-commerce shipping to 44 states. The company operates through distributor partnerships and maintains a premium pricing structure. Retail chain accounts include Jewel-Osco (Albertsons), Total Wine & More, Woodman's Markets, and Goody Goody, with products in 450+ locations across seven states (with Michigan and Kentucky recently added, Ohio next). No specific revenue figures, gross margins, or unit economics were disclosed, though the company references "healthy margins" from its premium pricing structure. Traction Revenue grew 8.3x (830%) from 2024 to 2025. Products are available in 450+ stores, restaurants, and bars by end of 2025. The company has chain retail accounts at Jewel-Osco (Albertsons), Total Wine & More, Woodman's Markets, and Goody Goody. Distribution spans seven states with DTC shipping available in 44 states. Over $1,000,000 has been raised to date in private funding prior to this crowdfunding round. The brand has been featured in RTD Magazine. The current Wefunder campaign has raised $56,736 from 137 investors, with a notable $40,000 investment from Edward Kirsh, a physician and angel/VC investor with 30+ years of experience. No absolute revenue figures were disclosed—the 8.3x growth rate is impressive as a percentage but meaningless without knowing the base. Market Opportunity Chay Spirits operates in the better-for-you alcohol segment, which sits at the intersection of the broader US spirits market and the accelerating consumer wellness trend. The RTD cocktail category has been one of the fastest-growing segments in alcohol, and the zero-sugar/low-carb positioning aligns with the dietary patterns of consumers following keto, low-carb, and general health-conscious lifestyles. The company's aspirational goal is to become a nationally recognized lifestyle brand expanding into every major US market, including on-premise accounts from luxury hotels to concert venues. No specific TAM figures were provided. Team Founder and COO Chase Glick has over 10 years of experience in product innovation and marketing, with a background in bringing licensed products (Marvel and other major brands) to shelves at Walmart and Walgreens. His personal 150-pound weight loss journey is the origin story for the brand. CEO Jon Glick (Chase's father) brings decades of experience in licensing and entertainment, having brokered deals with major entertainment brands and studios. CBO Michael Zoller has 30+ years as a business and real estate executive in investment management, development, and operations. The company references an advisory team including former Anheuser-Busch executives, corporate attorneys, and media strategists, though specific names and roles are not detailed.

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