ByOwner

About the offering

ByOwner.com is an early-stage real estate technology company operating as a fully licensed national brokerage. The company's core value proposition is eliminating traditional 6% real estate commissions by offering flat-fee MLS listing services, which it claims can save sellers up to 95% compared to conventional agent commissions. The platform allows sellers to choose from basic MLS exposure to full-service support, and the company is building a nationwide network of showing agents to assist buyers without commission obligations or long-term agent commitments. The company reports attracting $180 million in home listings and generating 10,000+ quality leads within its first 90 days of operation. It is currently onboarding 350+ MLS partnerships and is licensed in 44 states, with plans for nationwide coverage by year-end. ByOwner.com is also reportedly in active negotiations with several major big-box retailers — including references to Lowe's and Sam's Club — for retail marketing partnerships. Revenue is designed to be diversified: beyond flat-fee listing income, the company generates revenue through referral partnerships in mortgage, title, and insurance services. Retail partnerships are intended to drive brand awareness and lead generation. Early marketing efforts reportedly show a 3.8x return on ad spend. The company's expansion roadmap includes scaling retail marketing partnerships, deploying AI/ML systems trained on its proprietary listing and lead data for predictive marketing and buyer-seller matching, deepening integrated financial services on the platform, and increasing overall marketing spend. The leadership team includes CEO Colby Sambrotto, Chief Real Estate Officer Derek Eisenberg, COO Greg Sullivan, and Director of National Retail Programs Myron Mullins. The team highlights include the founder behind the $65 million acquisition of ForSaleByOwner.com. For competitive context, the company points to recent industry acquisitions — Rocket Mortgage acquiring Redfin for $1.75 billion, Zillow acquiring Trulia for $3.5 billion in 2015, and Lower.com acquiring Movoto and Neat Capital in 2025 — as evidence of exit potential for platforms with fewer data assets than ByOwner.com claims to have. The offering is conducted under Regulation CF via DealMaker Securities LLC. The pre-money implied valuation is $109,000,000, with shares priced at $1.89 each and a minimum investment of approximately $1,001.70. Shares are subject to a one-year lockup period following purchase.

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