Bouqs

About the offering

The Bouqs Co. is a vertically-integrated floral company reinventing the $100 billion global floral industry through ecommerce, subscriptions, and retail stores. The company positions itself as one of the leading digital disruptors in the floral market with plans to launch 70+ new stores nationwide, becoming the first national chain of floral studios. The Problem The $18 billion U.S. flower industry has historically relied on an outdated supply chain, older technology, and flawed business models. Traditional multi-layer supply chains involve 5-6 parties (farm → importer → wholesaler → order gatherer → consumer), resulting in 12-day average delivery times, 40-60% product waste, lack of transparency, and shortened vase life for customers. The Solution The Bouqs Co.'s proprietary supply chain platform cuts time from farm to home by 2-3x compared to traditional models. The company's model delivers 90% of flowers directly from farm to consumer, achieving 1-4 day delivery (versus 12-day industry average), less than 5% product waste (versus 40-60% elsewhere), and unlocking 45% more demand through same-day delivery capabilities. The streamlined model involves only 2-3 parties sharing margins versus the traditional 5-6. Traction The company reports 270 million stems sold and millions of orders per year. Key metrics include ranking as the #4 highest-grossing-revenue Shark Tank company in history, operating one of the largest floral subscription businesses in the U.S. with repeat buyers spending $700+ per year, achieving over 100% YoY growth in counties with stores, generating $750K-$1.2M annual revenue per store, processing 1.3 million eCommerce and subscription orders in FY'24, and reaching EBITDA positive status as a technology-forward consumer brand. Products have been sold in Whole Foods, Macy's, and company-owned shops, with press coverage from Forbes, WSJ, and Real Simple Magazine. Expansion Strategy The company is leveraging technology in retail to transform floral shop economics, positioning to capture more market share through same-day delivery and high-margin event capabilities (weddings, corporate). Benefits of retail expansion include unlocking 45% of demand with same-day/next-day delivery seven days a week, greater customer lifetime value through weddings and events, reduced customer acquisition costs, higher average order value from ready-for-display arrangements, and each location serving as a profitable billboard with micro-fulfillment capabilities. The company operates within a fragmented retail environment of approximately 12,600 retail florists nationwide. Competitive Advantages The Bouqs Co. claims leadership in supply chain efficiency and technology, brand/merchandising that is consumer-centric, ubiquitous availability, accessible price points, NPS/reliability ratings, subscription program scale, and platform scalability. Team John Tabis serves as Founder and Chairman of the Board. Juan Pablo Montufar-Arroyo serves as Co-Founder and Chief Floral Officer. Kimberly Tobman serves as Chief Executive Officer and Board Member. Current Fundraise The Bouqs Co. is raising capital via Regulation Crowdfunding through DealMaker Securities at $2.00 per share with a $500 minimum investment. Common Stock is being offered. Investor Perks A 10% bonus shares promotion runs until January 29, 2025. Amount-based perks include $150 gift card at $500+, 2.5% bonus shares plus $250 gift card at $1,500+, 5% bonus shares plus $250 gift card at $2,500+, 7.5% bonus shares plus merch bundle, $350 gift card, and event invites at $5,000+, 10% bonus shares plus merch bundle, $500 gift card, and event invites at $10,000+, 12.5% bonus shares plus merch bundle, $500 gift card, and event invites at $25,000+, and 15% bonus shares plus merch bundle, store placard, $500 gift card, and event invites at $50,000+.

FAQ