Boba Pops

About the offering

Boba POPS Company Summary Boba POPS is the first and only alcohol-filled popping boba on the market—patented liqueur-filled boba pearls that burst with flavor when added to cocktails, sparkling wine, shots, or other drinks, creating an entirely new category in beverage alcohol. Protected by US Patent No. 10,077,419 through 2035, the company generated $2.8M in 2025 revenue (3.6x year-over-year growth from ~$800K in 2024), is now in 10,000+ points of distribution across 75 national chains in 33 states (including Publix, Total Wine, and Albertsons), and operates the only domestic production facility capable of manufacturing alcohol-filled boba—built around specialized equipment sourced from China and Argentina that is not readily available in the US. The company has raised $6M in equity (approximately half from experienced beverage investors), with featured investments of $1.95M from Dr. Phillip Frost (billionaire pharmaceutical entrepreneur who built and exited Key Pharmaceuticals to Schering-Plough and IVAX to Teva) and $1.8M from the Andrews Family (Mark Andrews founded and sold an energy company for $350M, then founded Castle Brands spirits company and sold it for $300M to Pernod Ricard). Available in 9 flavors, vegan, gluten-free, and dairy-free. An RTD (ready-to-drink) cocktail line enters test markets in 2026 with national rollout planned for 2027—targeting the fastest-growing segment in beverage alcohol. The Wefunder campaign has raised $272,750 from 10 investors. The company targets 100,000 cases and ~$12M revenue by 2027, with 70% gross margins and 55% Net Brand Contribution at scale. The Problem The beverage alcohol industry is massive but increasingly commoditized, with most categories saturated by competing brands fighting for the same shelf space. Consumers—particularly younger drinkers—seek novel, shareable, visually distinctive drink experiences that perform well on social media and create organic word-of-mouth. Yet the alcohol industry has seen few genuinely new product formats in decades. Most "innovation" consists of line extensions, flavor variants, or packaging changes within existing categories (vodka, tequila, seltzers, RTD cocktails). The boba tea trend has exploded globally, but no one had created an alcohol-filled version—leaving a white space at the intersection of two massive consumer trends (boba culture and premium cocktails). Meanwhile, RTD cocktails are the fastest-growing segment in beverage alcohol, but the category lacks truly differentiated products that solve the consumer education challenge inherent in novel formats. The Solution Boba POPS are alcohol-filled popping boba pearls made with flavored liqueur. Each pearl delivers a burst of flavor that pops as you sip, transforming whatever is in the glass. Drop them into a cocktail, sparkling wine, a shot, or a frozen drink and they create a visual, textural, and flavor experience that nothing else in alcohol provides. The product is inherently viral—when someone sees Boba POPS in a glass across a bar, they immediately want one, creating organic FOMO that has generated 10M+ social media impressions without paid amplification. The RTD line (launching test markets 2026, national 2027) brings the Boba POPS experience into a format that requires no explanation—open and enjoy—solving the consumer education challenge while entering the fastest-growing segment in beverage alcohol. On-premise (bars/restaurants), a $180 case generates approximately $1,200 in revenues for the operator (~$1,000 in incremental gross profit per case), making the unit economics compelling for venue partners. Business Model Revenue comes from wholesale distribution of Boba POPS through national retail chains (off-premise) and bars/restaurants (on-premise, accelerating in 2026). The product creates an entirely new shelf category rather than competing for existing space—providing incremental revenue for retailers and distributors without cannibalizing existing brands. Current distribution: 10,000+ points across 75 chains in 33 states, with full national coverage expected by end of 2026. The RTD line adds a second major product category targeting the fastest-growing alcohol segment. The company operates US manufacturing in a Pittsburgh facility with 5x capacity expansion underway, providing supply chain control, tariff insulation, and production moat. Revenue trajectory: ~$800K (2024) → $2.8M (2025) → targeting $12M (2027) at 100,000 cases. At scale, the company projects 70% gross margins and 55% Net Brand Contribution. The exit strategy follows the Castle Brands playbook: at 15x NBC multiple (consistent with comparable spirits exits), 2027 targets imply ~$100M valuation (~$20/share versus the current $4 offering price). Traction $2.8M in 2025 revenue, 3.6x year-over-year growth from ~$800K in 2024 (~25,000 cases from ~5,000). 10,000+ points of distribution across 75 national chains in 33 states including Publix, Total Wine, and Albertsons. US Patent No. 10,077,419 protecting the production process through 2035. Only domestic production facility for alcohol-filled boba, with 5x capacity expansion underway. 10M+ social media impressions without paid amplification. $6M in total equity raised, approximately half from experienced beverage investors. $1.95M invested by Dr. Phillip Frost (billionaire, two major pharma exits). $1.8M invested by the Andrews Family (two major exits totaling $650M). 9 flavor varieties. Vegan, gluten-free, dairy-free. RTD line entering test markets 2026. The Wefunder campaign has raised $272,750 from 10 investors (averaging $27,275 per investor—very high conviction). Team CEO Ray Rozycki has 30+ years of experience as an educator, innovator, and entrepreneur. He co-invented the patented alcohol-filled boba process with his son Harmon and built the specialized production facilities from the ground up. President Mark Andrews founded and ran a successful energy company that he took public and sold for $350M, then founded Castle Brands (a spirits company) which he sold to Pernod Ricard for $300M—$650M+ in combined exits directly relevant to building and selling a beverage alcohol brand. CMO Roseann Sessa spent 10+ years at Castle Brands helping build a portfolio of premium alcohol brands, then founded Savvy Drinks, an advisory firm in the beverage alcohol space, and has guided 20+ spirits brands from concept to market. Additional team members include Justin Tupper and Stefano Iodice. Featured investor Dr. Phillip Frost is a billionaire pharmaceutical entrepreneur who built Key Pharmaceuticals (sold to Schering-Plough) and IVAX (sold to Teva), and is currently building his third company, OPKO Health.

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