Blueberrry

About the offering

Blueberry is an all-in-one mobile and web payment processing platform for small business owners, bundling invoicing, appointment booking, point of sale, employee time tracking, and hardware integration into a single $29.99/month SaaS subscription. The company achieved 1,000 app installs during its soft launch with no advertising spend and is currently in live beta with pilot merchants. Founded in 2018 and incorporated in New York as Vidioo Media Group Inc., Blueberry is raising via Reg CF on Republic with a $7M valuation cap. The campaign has $90,550 committed and reserved from 19 investors with 84 days remaining toward a $1.24M goal.The ProblemSmall business owners providing professional services are forced to use 5-6 different subscription apps to run daily operations—Stripe for payments, Calendly for bookings, Square for POS, QuickBooks for invoicing—creating an inefficient, expensive, and fragmented tech stack. Multiple subscriptions compound into a higher total annual cost. Fund settlement delays cause cash flow problems. Multiple payment methods for customers are often unavailable. Small business owners receive little ongoing software support or guidance. The result is that millions of SMBs operate with outdated, siloed systems that add complexity and cost rather than streamlining operations.The SolutionBlueberry bundles essential business tools into a single payment processing platform available on iOS, Android, and web (with a Shopify app). Core features include invoice generation with 24/7 pay-link capability, appointment booking with integrated payment, point of sale with inventory management and order taking, employee time tracking with clock-in/out and reporting, and hardware integration for connecting POS card readers for in-store payments. The platform is designed for small teams with a simple setup process including merchant onboarding directly in the app. For retail stores, Blueberry also offers POS terminal hardware (such as Clover) with competitive card processing rates negotiated based on monthly volume.Business ModelBlueberry operates on a subscription-based SaaS model combined with transaction-based revenue. The mobile app charges $29.99/month. Payment processing fees are 2.8% + $0.20 per transaction for ecommerce/mobile, and 2.2-2.75% + $0.10-$0.20 per transaction for retail POS terminals (rates negotiated based on volume). The company earns a revenue share of approximately 0.3-0.4% of processing volume from its payment processor partnership. POS terminal cross-selling provides additional recurring revenue (approximately $100/month per store processing $10K, or $300/month at $30K). The exit strategy targets acquisition by payment processors (Stripe, Adyen, Fiserv/Clover, Global Payments, Nuvei, Shift4) or POS hardware companies (PAX, Verifone, Toast, Lightspeed, MindBody).TractionThe company launched its MVP in 2022, followed by a mobile app soft launch that achieved 1,000 installs with no advertising spend. An enhanced mobile app launched in 2023. The platform is currently in live beta with pilot merchants. The founder reports gaining "a few new users each week" at the pre-seed stage without marketing. The company has 4 employees. The Republic campaign has $90,550 committed from 19 reservations and investments. No revenue figures, number of active merchants, processing volume, retention rates, or other financial metrics were disclosed. The company was founded in February 2018, meaning it has been operating for approximately 7 years with results that remain at pilot/beta stage.Market OpportunityThere are 33+ million SMBs in the US, with millions operating in-person. The US contactless payment market is expected to reach $194 billion by 2032. The company argues that SMBs are a superior target compared to consumers due to sticky operational needs, willingness to pay subscriptions and processing fees, higher lifetime value (5-10x that of consumers), and predictable recurring revenue. The company notes that even 0.1-0.5% market penetration would yield meaningful revenue.TeamCo-Founder and CEO Ron Sagi has 10+ years of product and business ownership experience in mobile and web app solutions. Co-Founder Edward Dillman is a product and marketing professional with experience in IT team leadership and advertising campaigns. Co-Founder Sachin Tiple and Co-Founder Ofir Sagi are listed but no bios were provided. The company has 4 employees total. No technical engineering leadership, payments industry veterans, or advisory board members were disclosed.

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