About the offering
Blue Co is a flexible, community-driven warehouse and operations platform built specifically for service-based businesses—applying the coworking model to warehouse space for trades, product-based businesses, and operational companies. Origin Story Founder Jason Widen, after stepping away from Founded Communities (coworking), acquired a biohazard remediation company and discovered it was operating out of a residential storage facility. He found this wasn't unique—many service-based businesses like plumbers, electricians, and restoration companies were doing the same. Running a company out of a storage facility was inefficient and frustrating. To validate the concept, he partnered with NC State's e-Clinic for customer discovery. The feedback was consistent: this was a real, widespread problem with no purpose-built solution. The Problem Across cities researched, operators repeatedly faced the same challenges: spaces that didn't fit their needs with no room to grow, no loading docks (forcing costly lift-gate deliveries), time wasted waiting on shipments and coordinating access, and poor infrastructure for inventory, vehicles, and crews. The Solution Blue Co provides flexible warehouse space with community-driven features built for service-based businesses. The platform includes receiving services so businesses don't have to "wait around" or hire full-time staff just for deliveries. The company leverages a decade of coworking experience to incorporate features that target businesses actually need. Market Tailwinds Several macro trends are increasing demand for Blue Co's services. Trade school enrollment rose approximately 14.4% from 2023 to 2024, with 5-year annual growth rate expected at 6.6% through 2030 (vs. 3.2% for the prior 5 years). There are over 1 million unfulfilled skilled labor jobs in the U.S. The "convenience economy" has driven over 1.1 million third-party sellers to be created in the U.S. Smart vending and micro markets are growing ~13% annually, projected to reach $10.5 billion by 2030. AI, macroeconomic conditions, and cultural trends are all increasing the supply of businesses Blue Co serves—trades, e-commerce sellers, unattended retail operators, and more. Traction The company has achieved $1.6M ARR run rate with $2.4M in booked lifetime revenue (as of 2025 Q3), a 34% conversion rate from proposal to tenant (2025 Q3), 94% warehouse utilization, and 92% retention rate. The company notes conversion could be higher as they've had to turn down multiple potential tenants due to insufficient space. Business Model Blue Co operates warehouse locations and generates revenue through tenant leases. The company plans to own real estate in some locations (North Raleigh, Durham) and has rights to buy real estate in others (Fuquay-Varina), adding asset value beyond operating income. Real estate ownership strategy: Blue Co plans to be the real estate developer/general partner with 20% ownership, then lease that real estate back to Blue Co's operating company. Current and Planned Locations Current and planned locations include Raleigh, North Raleigh (planning to own real estate), Charlotte, Durham (planning to own real estate), and Fuquay-Varina (rights to buy real estate). The company has identified 3 projects for 2026 alone. Growth Projections Adding 2-3 sites per year until reaching 20 locations, the company projects $24M+ annual revenue by 2032. Projections don't include potential real estate value. The company believes sustainable demand exists to open more than 4 locations per year, possibly more through real estate partnerships. Worst-case scenario positioning: cash flow positive 5-location operation in NC which partially owns its real estate. Team Founder and CEO Jason Widen built Raleigh Founded to 11 locations over 10 years with partnerships increasing access nationwide and 1K+ members from over 400 companies including Pendo and Levitate. He is a co-founder of Raleigh Founded coworking. Operations Director Becca Djuric manages operations and community for Blue Co Raleigh, building systems that make community growth possible. Marketing Manager Gianna D'Auria graduated from NC State, interned at Raleigh Founded and Blue Co, and manages community for Blue Co Charlotte. The collective team and advisors have scaled businesses to over $100M in sales. Featured Investors Tim McLoughlin invested $75,000. He is Managing Partner at Cofounders Capital, which has raised $100M and deployed $70M. He notes that many Cofounders Capital portfolio companies came out of Raleigh Founded and trusts the team's ability to build community-driven businesses. Triangle Tweener Fund invested $155,000. Ranked #1 Most Active investor in Southeast (2025 Q2), the fund focuses on Triangle-region startups generating $1M-$80M/year or with 10-500 employees. General Partner Scot Wingo notes Blue Co's "digitalification" thesis and the underserved market of service organizations needing fractional warehouse space. Location Advantages NC has been ranked #1 for business by CNBC 3 out of the last 4 years. The founder's families have chosen to call NC home and build businesses there. Plans are to expand throughout the Southeast with partners. Current Fundraise Blue Co is raising capital on Wefunder with a goal of $625,000, having raised $621,246 (99% of goal). The minimum investment is $250. The company is based in Raleigh, NC.
FAQ
How much has Blue Co. raised?
Blue Co. has raised $162,978 of a $250,000 goal.
Where is Blue Co.'s campaign listed?
The offering is listed on Wefunder, an SEC-registered Reg CF intermediary.
What are the terms of Blue Co.'s raise?
Common Stock, $8M cap, $0.54/share.
When does Blue Co.'s offering close?
The stated close date is Apr 25, 2026.