Bloomy

About the offering

Bloomy Company Summary Bloomy is a three-sided marketplace connecting wellness event hosts, brands, and consumers. Solo-founded and bootstrapped by a former US Marine Infantry Officer, the platform helps instructors create, ticket, and promote wellness events while enabling brands to sponsor experiences and consumers to discover local wellness activities. Origin Story Founder Bray Wilcock built Bloomy after losing three Marines to suicide within 18 months of leaving active duty. A friend introduced him to breathwork, where he found both personal healing and community. He became a breathwork instructor and started Bloomy as an Instagram account highlighting wellness events in Los Angeles, eventually building it into a nationwide platform. The Problem Wellness hosts and instructors create significant value but capture little of it—renting space, posting on Instagram, and selling tickets through outdated tools built for concerts and nightclubs. Meanwhile, 10,000+ health and wellness brands are shifting marketing spend from digital ads to experiential marketing as consumers seek authentic connection over digital feeds. Both groups struggle to find each other for partnerships. The Solution Bloomy serves three constituencies: hosts can create, ticket, and market events while connecting with brands for sponsorships; brands can discover and sponsor wellness experiences to reach authentic audiences; consumers can find and book local events from yoga to sound baths to retreats. Business Model Revenue comes from three streams: a 5% platform fee on ticket sales, marketing packages for hosts seeking expanded reach, and monthly brand subscription fees for event sponsorship access. Traction Within 8 months of launch, Bloomy hit $150K GMV. The platform has 2,000+ events listed by 600+ businesses including Lululemon, Barry's, Sweetgreen, Stakt, and PVOLVE. Over 18,000 attendees have participated in Bloomy events across the 20 largest U.S. metropolitan areas. Growth Strategy: Reserve by Bloomy The company plans to launch physical "social wellness hubs" in LA and NYC, addressing the top question Wilcock receives: where to host events. Reserve will generate revenue through host membership fees based on monthly event frequency and brand fees for retail display and event sponsorship. Featured Investors Connor O'Brien (CEO of Beanstox, co-founded with Kevin O'Leary) invested $50,000, citing Wilcock's military discipline and execution ability. Use of Funds Investment will support team expansion (engineering and partnerships), platform development, flagship Reserve space launches in LA and NYC, host and brand community growth, and partnership acceleration.

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