Baked Cravings

About the offering

Baked Cravings is a 100% nut-free bakery based in New York City specializing in cupcakes, cookies, and brownies, operating since 2017 with a brick-and-mortar location, local delivery, and national shipping. The company has won Best of Manhattan (Bakery) three years in a row and been featured on The Today Show. After 9 years of donating to and consulting with schools, organizations, and corporations about fundraising, the company is now launching "Raise Cravings," a social impact fundraising division that combines its gourmet desserts with a digital-first fundraising platform, donating 50% of sales back to campaign creators. The Honeycomb campaign has raised $25,171 from 11 investors toward a $25K-$124K goal, with 12 days remaining. The offering is debt at 10% interest with a 36-month term.The ProblemSchools, nonprofits, and community organizations rely on fundraising to support their programs, but traditional fundraising methods (candy bars, wrapping paper, magazine subscriptions) are outdated, logistically cumbersome, and often involve low-quality products that participants feel uncomfortable selling. Organizations need a streamlined, modern fundraising solution with products people actually want to buy. Separately, the nut-free bakery niche addresses families and institutions dealing with severe nut allergies who are excluded from most bakery options—a meaningful accessibility gap in the dessert market.The SolutionRaise Cravings is a digital-first fundraising platform built on top of Baked Cravings' existing gourmet dessert business. Organizations create fundraising campaigns and sell Baked Cravings' nut-free cupcakes, cookies, and brownies, with 50% of sales donated back to the campaign creator. The platform combines an established, award-winning product line (eliminating the product quality problem in traditional fundraising) with digital tools for campaign management. The parent company's existing infrastructure—national shipping capability, bakery production, and brand recognition—provides the operational backbone for the fundraising division.Business ModelBaked Cravings generates revenue through its existing bakery operations (in-store, local delivery, national shipping) and the new Raise Cravings fundraising division. Under the fundraising model, the company retains 50% of sales while donating 50% back to campaign creators—meaning the effective margin on fundraising sales is the bakery's gross margin minus the 50% donation commitment. No specific revenue figures, bakery sales volume, gross margins, order frequency, or customer metrics were disclosed for either the existing bakery or the planned fundraising division.TractionThe bakery has operated for approximately 8-9 years since 2017, demonstrating business longevity. Best of Manhattan Award (Bakery) won three consecutive years provides local market credibility. The Today Show feature provides national brand awareness. The company has 9 years of experience donating to and consulting with schools, organizations, and corporations on fundraising, providing domain knowledge for the new division. The Honeycomb campaign has raised $25,171 from 11 investors, exceeding the $25,000 minimum goal with 12 days remaining. The business is tagged as 5-10 years in operation. No revenue figures, number of fundraising partnerships, bakery sales volume, national shipping volume, or growth metrics were disclosed. The Raise Cravings division has not yet launched—this raise funds its creation.Market OpportunityThe school and nonprofit fundraising market is substantial, with organizations across the US constantly seeking effective fundraising products and platforms. The nut-free positioning provides differentiated access to school environments where nut restrictions are increasingly common, potentially making Baked Cravings a preferred fundraising partner for schools with allergen policies that prohibit traditional fundraising products containing nuts. The broader online bakery and specialty dessert market continues to grow with national shipping enabling geographic expansion beyond New York City. No specific market size figures were provided.

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