American Rebel Beer

About the offering

American Rebel Beer is a patriotic lifestyle and beverage brand that launched its flagship product, American Rebel Light Beer, targeting consumers who prefer domestically made, all-natural light beer aligned with patriotic values. The company was founded in 2014 by country-rock musician Andy Ross, whose viral anthem 'American Rebel' built a large, loyal audience over a decade, and entrepreneur Corey Lambrecht, who previously helped scale Smith & Wesson from $5M to over $1B in revenue. The beer is brewed using U.S.-sourced ingredients and produced through an asset-light, co-packing model via City Brewing, the largest co-packer in North America, allowing the company to scale to an estimated 240 million cases per year without factory overhead — a strategy the team likens to Red Bull's model. As of the offering, the beer is distributed across 18 secured states with 9 more pending, supported by 30+ top-tier wholesalers. The company reports a 94% reorder rate at Total Wine and similar accounts, 509% cumulative reorders from top accounts, and 100%+ coverage in Alabama, with 900,000 Missouri residents in reach. A rollout to 416 southeastern grocery locations is planned for 2026. FY2024 total revenue was reported at $11.42M, with an internal FY2026 target of approximately $41M and a 5-year revenue goal of $225M–$250M. Beyond beer, American Rebel operates across three verticals: (1) beverages, (2) personal security products including concealed carry backpacks and apparel with a proprietary 'Protection Pocket,' and (3) home security through its acquisition of Champion Safe, which reported a 56% year-over-year increase in orders from national dealers. The company is tying a significant marketing push to America's 250th anniversary in 2026, including a limited-edition 'Patriot Pack' 12-pack launching on the anniversary date and targeting the Memorial Day to Labor Day window, which historically represents approximately 40% of annual U.S. beer volume. Andy Ross continues to perform at NHRA events, bike rallies, and military celebrations, serving as an ongoing organic marketing engine. The offering is structured as a Regulation CF equity crowdfunding raise at $0.50 per share with a $50 minimum investment and a pre-money implied valuation of $25.1M. Bonus share incentives are available on a tiered basis by investment amount, with an additional 15% bonus shares promotion active through June 13.

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