AMASS

About the offering

AMASS Brands Group is a next-generation premium beverage platform operating across three categories—non-alcohol, functional, and "Alcohol 2.0"—with 14 brands, 80M+inlifetimerevenue,40,000+retailaccounts,and1,200+investors.Theportfolioincludescelebrity−backedbrandssuchasDeSoi(non−alcoholicaperitifwithKatyPerry),Calirosatequila(withAdamLevine),andSummerWater(describedasthebest−sellingpremiumdomesticroseˊintheUSA,sugar−free,rated93pointsbyWineEnthusiast).AdditionalbrandsincludeGoodTwin(non−alcoholicsparklingmadeinItalyfromorganicwinegrapes,showing32680M+ in lifetime revenue, 40,000+ retail accounts, and 1,200+ investors. The portfolio includes celebrity-backed brands such as De Soi (non-alcoholic aperitif with Katy Perry), Calirosa tequila (with Adam Levine), and Summer Water (described as the best-selling premium domestic rosé in the USA, sugar-free, rated 93 points by Wine Enthusiast). Additional brands include Good Twin (non-alcoholic sparkling made in Italy from organic wine grapes, showing 326% YoY growth from Feb 2025 to Feb 2026), AMASS Hydrate, HpO, and AMASS Gin. The company has reserved NASDAQ ticker " 80M+inlifetimerevenue,40,000+retailaccounts,and1,200+investors.Theportfolioincludescelebrity−backedbrandssuchasDeSoi(non−alcoholicaperitifwithKatyPerry),Calirosatequila(withAdamLevine),andSummerWater(describedasthebest−sellingpremiumdomesticroseˊintheUSA,sugar−free,rated93pointsbyWineEnthusiast).AdditionalbrandsincludeGoodTwin(non−alcoholicsparklingmadeinItalyfromorganicwinegrapes,showing326AMSS" and is raising via Regulation A+ at $12/share through DealMaker Securities. Notable investors and partners include Derek Jeter, Adam Levine, Behati Prinsloo, Katy Perry, Tiësto, and First Beverage Group. The ProblemSocial consumption patterns are fundamentally shifting. Consumers increasingly socialize with moderation, choice, and ritual rather than rigid alcohol consumption. People move fluidly between non-alcoholic, functional, and alternative beverage formats depending on the occasion—choosing a non-alcoholic sparkling at a Tuesday dinner, a functional hydration drink before a workout, and a clean-label spirit at a weekend gathering. Yet the beverage industry remains structured around rigid categories, with most companies operating as single-category brands (either alcohol or non-alcohol, rarely both). This leaves consumers assembling their own cross-category portfolios from disparate brands, and it leaves investors choosing between pure-play alcohol companies (facing moderation headwinds) or pure-play non-alcohol startups (facing category immaturity and limited scale).The SolutionAMASS operates a "house of premium beverage brands" unified by design-led positioning and ritual-based consumption across three categories. Non-Alcohol and Zero-Proof includes ritual-grade alternatives designed for the same social moments as alcohol—De Soi (non-alcoholic aperitif) and Good Twin (non-alcoholic sparkling from organic wine grapes). Functional and Recovery includes electrolytes, adaptogens, and functional RTDs consumed before, during, or after social occasions—HpO and AMASS Hydrate/Electrolyte Mixers—expanding consumption frequency without cannibalizing alcohol. Alcohol 2.0 encompasses thoughtful innovation using better-for-you ingredients, clean-label spirits featuring plants, botanicals, and wellness-forward formulations—AMASS Gin, Calirosa tequila, and Summer Water rosé.The platform grows through three mechanisms: brand incubation (creating brands like Good Twin to fill unmet needs), strategic partnerships (scaling through celebrity partnerships like De Soi with Katy Perry), and acquisitions (acquiring high-potential brands like Calirosa with Adam Levine).Business ModelAMASS generates revenue through retail and DTC sales of its 14-brand portfolio across 40,000+ retail accounts. The platform structure enables cross-category synergies—shared distribution infrastructure, retail relationships, and brand architecture across non-alcohol, functional, and alcohol categories. Celebrity and influencer partnerships (Katy Perry, Adam Levine, Derek Jeter, Tiësto) provide marketing reach and cultural relevance that would be prohibitively expensive for single brands to achieve independently. The multi-category approach allows AMASS to capture the full spectrum of social occasions rather than competing within a single category. No specific current revenue run rate, margins, or unit economics were disclosed, though $80M+ lifetime revenue across the portfolio is cited.TractionThe portfolio has generated 80M+inlifetimerevenueacross14brands.Productsareavailablein40,000+retailaccounts.Over1,200investorshaveparticipated.GoodTwinisshowing32680M+ in lifetime revenue across 14 brands. Products are available in 40,000+ retail accounts. Over 1,200 investors have participated. Good Twin is showing 326% YoY growth (Feb 2025 to Feb 2026). Summer Water is described as the best-selling premium domestic rosé in the USA with a 93-point Wine Enthusiast rating. The Calirosa acquisition (Adam Levine's rosa tequila) was covered by The Spirits Business. The company has been featured in Entrepreneur, Vogue, and other major publications. NASDAQ ticker " 80M+inlifetimerevenueacross14brands.Productsareavailablein40,000+retailaccounts.Over1,200investorshaveparticipated.GoodTwinisshowing326AMSS" has been reserved. First Beverage Group (a prominent beverage-focused investment firm) is listed among backers. No specific current annual revenue, growth trajectory across the full portfolio, profitability status, or individual brand revenue were disclosed. Market OpportunityThe company operates across three large and growing beverage segments. Global no-alcohol volumes are forecast to rise 36% between 2024 and 2029 (IWSR). The US functional drinks market generated approximately $48.5 billion in 2024 and is forecast to reach nearly $78 billion by 2030 (Grand View Research). The broader global beverage industry represents approximately $900 billion. The secular moderation trend—consumers choosing to drink less or differently rather than abstaining entirely—creates structural tailwinds for platforms that span both alcohol and non-alcohol categories. Celebrity-backed spirits have become a dominant force in the spirits category, with significant consumer and retail demand.TeamChairman and CEO Mark Thomas Lynn leads the company. Chief Product Officer Morgan McLachlan (also the original AMASS founder). COO Erin Green. CFO Zack Ament. SVP Marketing Alexandra Savona. SVP Global Business Development Alexander Stuempfig. SVP of Sales Tom Knutsen. VP of Winemaking and Global Sourcing Ryan Zotovich. The leadership team spans 8 disclosed executives covering product, operations, finance, marketing, business development, sales, and winemaking—a full C-suite appropriate for a multi-brand platform company. No specific prior company backgrounds were provided in the available materials.

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