About the offering
Amara is a fintech company building a crypto-integrated credit card and rewards ecosystem centered around travel and lifestyle experiences. The platform combines a charge card, AI-powered concierge service, and tokenized rewards system designed for crypto-holding consumers who want to spend digital assets seamlessly. Core Product The Amara Card is a premium charge card with a $60/month membership that allows users to earn rewards points redeemable through the company's travel and experience portal or convertible into the $EMBR token. An AI Concierge learns user preferences to curate personalized travel, dining, and exclusive experiences—from hotel bookings to concert tickets. Token Economics The $EMBR token, issued by the offshore Ember Foundation, serves as the ecosystem's economic engine. Capital raised through token sales is lent in fiat to fund Amara's card receivables. Interest income generated is then used to buy back and burn $EMBR tokens, creating deflationary pressure. Users can swap between Amara Points and $EMBR through a compliant custodial partner. Revenue Model Amara generates revenue through card interchange fees, monthly membership fees ($60), and travel booking commissions. The company plans to expand into deposits, lending, and embedded finance APIs. Market Opportunity The company cites $1.2 trillion in U.S. credit card receivables, a $500+ billion global rewards market, and 420 million crypto users worldwide. Research suggests 65% of crypto holders want to pay with crypto and 43% have higher per-transaction spend. Team CEO Chris Bridges is a fintech leader with two exits specializing in credit card platforms and tokenization. CTO Vairav Laxman brings 20+ years of experience in smart contracts, digital wallets, and payment systems. Roadmap Phase 1 focuses on launching the concierge and travel portal with the $EMBR point-swap ecosystem, followed by the charge card launch, merchant expansion, and eventual neobank functionality. Current Fundraise Amara is raising capital at $2.50 per share with a $1,000 minimum investment, offering bonus shares (10-35%) and $EMBR token discounts at higher investment tiers.
FAQ
How much has Amara raised?
Amara has raised $61,610 of a $5M goal.
Where is Amara's campaign listed?
The offering is listed on Dealmaker, an SEC-registered Reg CF intermediary.
What are the terms of Amara's raise?
Common Stock, $4.9M cap, $2.50/share.
When does Amara's offering close?
The stated close date is Apr 30, 2026.