Agora

About the offering

Agora Social Club is a men's-only lifestyle club concept combining co-working space, a full gym with jiu-jitsu, a premium wellness/recovery suite, a barista coffee bar, and men's groups and events under one roof—positioned as "a home away from home" built around a "Mental Fitness Framework." Based in Larchmont, NY, the company plans to open a flagship location in New York before expanding into a national network of premium men's clubs by 2028. Founded by Vincent Brusco (performance coach, host of The Council of Dudes podcast), Richard Sharratt (15-year British Army veteran, award-winning founder and wellness strategist), and Eben Britton (former NFL offensive lineman for the Jacksonville Jaguars and Chicago Bears, now focused on men's health and mindset). The company has been running men's groups, events, and wellness experiences since 2024 and has served "hundreds" with strong member retention. The Wefunder campaign has raised $55,100 from 25 investors with early bird terms having $44,900 remaining.The ProblemModern men are expected to perform at a high level across business, health, family, and community, yet the spaces available to them are fragmented—one place for training, another for work, another for recovery, another for community. No single environment integrates all of these needs in a meaningful way. Men are experiencing increasing isolation, mental health challenges, and a lack of structured community, yet the wellness and social infrastructure designed specifically for men is virtually nonexistent as a premium, integrated offering. The fragmentation creates a gap: men want belonging, structure, and an environment that supports improvement across all areas of life, not just transactional gym memberships or generic co-working spaces.The SolutionAgora Social Club creates a single-location lifestyle hub integrating five core elements: professional co-working space for remote and hybrid workers, a full gym and jiu-jitsu training facility, a premium wellness and recovery suite, a barista-quality coffee bar, and structured men's groups, events, and community programming built around mental fitness and personal development. The "Mental Fitness Framework" provides the philosophical and programming structure connecting physical training, mental resilience, professional development, and brotherhood. The model is designed so Agora becomes part of a member's daily routine rather than an occasional destination—combining the functions that men currently access across 4-5 separate locations and subscriptions.Business ModelAgora operates as a membership-based club generating recurring revenue from monthly or annual memberships. The model targets premium pricing for high-performing professional men who value integrated wellness, work, and community. Revenue streams would include membership dues, potentially event revenue, and the planned Agora Podcast Network media expansion. The partnership with Westchester Soccer Club indicates potential for B2B wellness and performance programming for sports teams and organizations. The national expansion strategy envisions franchising or company-operated locations in major metropolitan areas with strong professional and entrepreneurial populations. No specific pricing, membership tiers, revenue, or unit economics were disclosed.TractionThe company has been operating since 2024 through men's groups, events, and wellness-led experiences. "Hundreds" of men have been served with "strong member retention"—though no specific numbers, retention rates, or revenue were disclosed. A partnership with Westchester Soccer Club has been established for player mental fitness and performance programming. A partnership with Sound Shed Studios has been announced (details not provided). The Agora Podcast Network is launching as a media expansion. The Wefunder campaign has raised $55,100 from 25 investors with 10 investor reviews. The featured investor ($5,000) is a blue-collar professional who describes a genuine personal connection to the men's wellness mission. No flagship location has been opened—the company is pre-venue, operating through community events and programming.Market OpportunityThe global wellness economy is valued at over $6 trillion, with the US wellness market estimated at approximately $2 trillion growing at up to 10% annually. The fitness industry is one of the most resilient and expanding sectors, with consumers prioritizing in-person training, recovery, and structured routines. The co-working market continues to grow with demand for flexible, high-quality work environments. Men's wellness is an emerging subcategory with limited direct competition for an integrated, premium, men's-only offering. The target cities are major metropolitan areas with strong professional populations and high willingness to pay for premium membership experiences.TeamFounder and CEO Vincent Brusco is a performance coach and host of The Council of Dudes podcast, with expertise in mindset and brand building. Co-Founder and COO Richard Sharratt is a 15-year British Army veteran, international award-winning founder, strategist, and wellness expert who leads mental fitness programs and drives systems, partnerships, and expansion strategy. Chief Wellness Officer Eben Britton is a former NFL offensive lineman (Jacksonville Jaguars, Chicago Bears) who now focuses on men's health, mindset, and personal development. The team combines military discipline (Sharratt), elite athletic performance experience (Britton), and community-building/coaching expertise (Brusco).

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