About the offering
151 Coffee is a drive-thru coffee chain positioning itself in the "Fast, Fun, Friendly" segment of the U.S. coffee market. The company currently operates 15 locations across Texas and Kansas, targeting consumers seeking an alternative to traditional chains like Starbucks and Dunkin'. Financial Performance The company generated $17 million in revenue for the 12 months ending September 30, 2025, with $1.9 million in operating profit—notable profitability for an early-stage consumer brand. Their Rewards program, launched in May 2025, has enrolled 160,000 members who account for approximately 85% of total revenue, with 2,000+ new sign-ups weekly. Leadership Founder Mark Wattles brings substantial experience scaling consumer businesses. He founded Hollywood Video, growing it from one store to over 2,000 locations with $1.8 billion in annual revenue before selling for $1.2 billion. He also co-founded HomeAdvisor.com (acquired by IAC) and was a partner in Firebirds Wood Fired Grill (now 56 locations). Wattles has personally invested $15 million into 151 Coffee. Growth Strategy The company aims to expand to 1,000 stores and $2 billion in revenue over the next decade. Management plans to initially fund growth through private capital, including Regulation Crowdfunding, with potential future strategic options such as an IPO.
FAQ
How much has 151 Coffee raised?
151 Coffee has raised $3M of a $2M goal.
Where is 151 Coffee's campaign listed?
The offering is listed on Jumpstart Micro, an SEC-registered Reg CF intermediary.
What are the terms of 151 Coffee's raise?
Common Stock, $100M cap, $1.00/share.
When does 151 Coffee's offering close?
The stated close date is Mar 30, 2026.